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Sana Commerce builds out APAC presence with new hire

Mon 1 Nov 2021

Sana Commerce, a B2B e-commerce provider for manufacturers, wholesalers and distributors, has appointed a new APAC head for the region.

Marcus McNamara will lead the company’s APAC growth, and will also work as the country head for Australia and New Zealand as Sana Commerce scales up in the region.

McNamara, who is based out of Melbourne, will also help to build out a dedicated A/NZ team across business analysis, customer success, e-commerce, marketing, and sales.

Commenting on his appointment, McNamara says Sana Commerce plays an important part in commerce across the region.

“Many companies found that the pandemic escalated their need to be able to sell online or that their planned digital transformation needed to be sped up. Sana is built for B2B buying and can deliver a strong experience that perhaps some lighter touch e-commerce platforms can’t. The ability for the platform to fully integrate with the business’ critical ERP solution means that the web store provides accurate and reliable data to customers.”

He joins Sana Commerce from Curo as former APAC head of sales. He has also worked at Containerchain as senior sales manager.

According to Sana Commerce also notes McNamara’s expertise in helping SaaS companies to achieve growth objectives and scale internationally. 

“He combines an in-depth understanding of both enterprise and SME SaaS needs, with a strong cultural understanding from doing business in the region. Having worked exclusively with SaaS companies throughout his career, McNamara brings both technical and solution sales knowledge to the role.”

Sana Commerce APAC and MEA chief sales officer and general manager, Ruben Mink, says the company has been active in the region for the last five years - the company has worked with more than 50 customers locally.

“This is the first time we have made such a significant step regarding our expansion into the market. We believe that APAC is able to deliver strong growth opportunities and that the market is ready for a sophisticated approach to B2B e-commerce.”

As a  certified SAP and Microsoft Gold partner, the company states that it will continue its focus on its four core markets -  manufacturing, wholesale and distribution markets - which use Microsoft Dynamics and SAP ERP solutions. 

“These sectors are likely to see strong growth as the region starts to open up once again. The company already has a strong partner channel and will be looking to grow it further with Microsoft Dynamics and SAP ERP solution integrators.”

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