Sektor named sole ANZ distributor for HAT Collective products

Human Active Technology (HAT) has appointed Sektor as the sole distributor for the HAT Collective brand in Australia and New Zealand. The agreement will see Sektor bring HAT Collective's range of ergonomic office furniture solutions to the ANZ market.

HAT Collective is known for its design-forward and ergonomic office furniture solutions. The brand has made a name for itself in North America and Europe by addressing how modern workplaces use technology. Their products include ergonomic bases, monitor arms, stands, and power accessories, which are designed to ensure that workers are safe and comfortable, regardless of their office setup.

Pat McDonald, Vice President of Strategic Partnerships at HAT, remarked on the significance of the ANZ market for their business. He stated, "The ANZ market represents a great opportunity to grow our business, but we knew that we could only succeed with a strong local partner. In Sektor, we have found a distributor who is respected, well-known, and top-tier—as an organisation and in terms of the individual team members."

"We see the relationship as a perfect synergy — our team members and products, with Sektor's local expertise and reach. Together with Sektor, we can offer the right product, at the right price, with the right service," said Pat McDonald.

Gavin Blakelock, Sektor's Modern Workplace and Healthcare Manager, expressed enthusiasm for the partnership. He said, "HAT Collective is a valuable new addition to our portfolio, with a strong product offering that meets the many needs of Australian and New Zealand businesses. At Sektor, relationships are always at the heart of business, and the HAT team are the kind of people we love to work with—they have an incredible depth of knowledge and expertise."

"Sektor continues to change the model for office furniture solutions in ANZ — offering our partners next-day delivery from in-country stock, credit terms, incentive programs and full local support," said Gavin Blakelock.

Human Active Technology and its brand, HAT Collective, specialise in ergonomic, customisable workspace solutions for the contract furniture market. The company's product lines aim to enhance wellness and productivity in modern workplaces. HAT Collective prioritises quick shipping, customer service, and high levels of support. The parent company, HAT, is headquartered in Easton, Pennsylvania, with manufacturing facilities in the United States, Denmark, and Asia. It also operates six showrooms across the U.S.

Sektor focuses on delivering innovative and efficient products across various markets, including retail, commercial, networking, security, healthcare, ergonomics, payments, and mobility.