Story image

Shipments up thanks to price erosion

22 Sep 11

PC shipments in New Zealand and Australia are increasing, but ‘wavering consumer sentiment’ is forcing vendors and resellers to offer discounts to move stock, according to a report from analysts IDC.



The report says 1.8 million units were shipped in the second quarter of 2011, representing a 7% year-on-year improvement.



However, IDC market analyst Amy Cheah says consumer demand was weak in light of continued economic uncertainty and natural disasters.



"The ongoing price erosion is accelerating the commoditisation of the PC market,” Cheah says, "further intensifying the pressure vendors face to gain profitable, yet sustainable share as margins tighten.



"In New Zealand, although overall consumer sentiment plunged in the immediate aftermath of the February earthquake, retail sales were more robust than initially feared. This was supported in part by the government’s move to reduce interest rates.



24% of PC shipments in the region were made by HP, 15% by Acer, 14% by Dell, 13% by Apple and 10% by Toshiba.



IDC expects continued economic challenges will dampen the market for the third quarter, predicting a drop to 1.7 million units. 

WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Rimini Street hits NZ shores with new subsidiary
The third-party support provider for Oracle and SAP has opened a new Auckland-based office and appointed Sean Jones as NZ senior account executive.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
'Public cloud is not a panacea' - 91% of IT leaders want hybrid
Nutanix research suggests cloud interoperability and app mobility outrank cost and security for primary hybrid cloud benefits.
GCSB's CORTEX project scoops iSANZ Award
“I believe this award is particularly significant as it is acknowledgement from our peers in the information security industry and from across the private sector."
14 milestones Workday has achieved in 2018
We look into the key achievements of business software vendor Workday this year
Workday customers start deployments to AWS infrastructure
Business software vendor Workday has turned it's previously announced AWS partnership into a reality.
Royole's FlexPai: So bendable phablets are a reality now
A US-based firm called Royole is delivering on that age-old problem of not being able to fold up your devices (who hasn't ever wished they could fold their phone up...)