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Tech Data and Syniti enter into APAC focused distribution agreement

By Catherine Knowles, 29 Jul 2021

Tech Data and Syniti have entered into a new distribution partnership in the Asia Pacific region.

The partnership will allow enterprises across Asia Pacific to deploy Syniti Data Replication flexibly over cloud, on-premises and hybrid models.

This will help businesses to strengthen their data and analytics capabilities as well as empower go-to-market initiatives at scale, the company states.

With Syniti Data Replication, the company provides a low-touch, flexible solution that supports a consistent copy of data ready for analytics, data warehousing, and other applications, without impacting the responsiveness of business-critical systems.

Its robust Change Data Capture (CDC) ensures business data is kept up to date to support performance reporting and analytics systems in real time.

Tech Data is Syniti’s first appointed distribution partner in the Asia Pacific region. The partnership will deepen the distribution of Syniti Data Replication in Asia Pacific, through Tech Data's regional network of channel partners that specialises in next-generation technologies such as data and artificial intelligence.

It will also leverage Tech Data's Center of Excellence to provide consultative and technical expertise in Syniti's data solutions, bring integrated cloud, data and modern data centre technologies to the market, and support ecosystem customers in scaling businesses at speed.

Tech Data vice president advanced solutions - modern data centre and analytics for APAC, Bennett Wong, says, “As a Data Integration Tool, Syniti Data Replication aligns perfectly with Tech Data's analytics capabilities, and strengthens our solution offerings to help enterprises drive better-informed business decisions and outcomes in their unique digital transformation journey.

"Through our partnership with Syniti, we look forward to jointly helping Asia Pacific enterprises become more resilient and competitive by investing in the right data analytics platforms.”

Syniti president Asia Pacific & Japan, Gordon Lam, says, “Data is at the core of every business transformation, and choosing the right partner and technology can mean the difference between a successful or failed transformation.

"This partnership with Tech Data Asia Pacific comes at a critical time for Syniti, as we continue to expand and scale in the region. Together, we hope to help organisations harness data as a key competitive advantage, deliver actionable insights, and achieve business agility.”

Tech Data offers an end-to-end portfolio of products, services and solutions, specialised skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance.

Syniti combines intelligent AI-driven software and data expertise to solve data challenges. Its full end-to-end platform of capabilities span data conversion and data quality, data archival and replication, master data management, analytics, information governance, and data strategy.

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