Vertiv appoints Cynthia Lush as associate channel director

Vertiv has announced the appointment of Cynthia Lush as Associate Channel Director for Australia and New Zealand, reinforcing its strategic initiatives in the region.

Cynthia Lush brings over two decades of experience in technology sales and channel development, having previously held senior roles at IBM and Exclusive Networks.

Her extensive expertise will be integral in enhancing Vertiv's strategic alliances throughout Australia and New Zealand.

As AI and edge computing continue to propel digital transformation across the region, Cynthia's appointment is timely.

Her role will involve equipping channel partners with Vertiv's comprehensive range of solutions, including power protection, cooling, and IT management, to support businesses in advancing their critical digital infrastructure.

Cynthia will work closely with Vertiv's IT distributors, such as Orion Energy and Multimedia Technology in Australia, to provide partners with the necessary tools and support.

This collaboration is aimed at ensuring that partners can effectively utilise Vertiv's solutions.