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Westcon Group continues to expand

28 Jan 2010

F5 Networks is the latest in a string of vendors to join Westcon Group’s growing distribution channel.

Most recently Westcon acquired fellow distributor Datastor (a leading New Zealand distributor of storage, virtualisation and data centre solutions) and this new appointment will increase market penetration for F5’s ARX data management solutions.

Westcon will distribute the complete F5 Networks’ portfolio of solutions to channel reseller partners in Australia and New Zealand. Westcon will also leverage its own expertise to deliver solutions for networks, data centres, and service provider environments.

A press release stated that F5 Networks selected Westcon Group for its ability to efficiently deliver unified application delivery and data management solutions to channel reseller partners, as well as its extensive knowledge, skills and expertise in key industry verticals.

Kurt Hansen, Managing Director at F5 Networks Australia/New Zealand, said: “By partnering with Westcon, we intend to expand our route to market for our industry-leading Application Delivery Networking products. Westcon’s reputation as a leading distributor with a well evolved partner ecosystem translates into tangible benefits for our customers. Our new partnership with Westcon makes sense as we look to deepen our relationships with customers. Westcon’s established program infrastructure will help us systematically achieve this.”

Leigh Howard, ANZ Sales Director for Westcon Group, said: “We are excited to be offering F5’s full range of Application Delivery Networking products to our customers. Our new relationship with F5 plays to many of Westcon’s strong suits, specifically our knowledge of networks and data centres. The addition of the F5 solutions is a strong move for Westcon and we look forward to introducing them to our customer base.”

Prior to this appointment, Westcon already represented F5 solutions in seven countries, with Australia and New Zealand now adding to that list. Existing New Zealand distributors are Distribution Central and Observatory Crest.