Adobe Analytics stories

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.

Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.

Adobe reports a record USD $14.2 billion in Amazon Prime Day sales for US retailers, an 11% YoY increase, driven by a surge in mobile shopping and steep discounts.

Adobe projects a record-breaking USD $14 billion online spend for Prime Day, driven by significant discounts, mobile shopping, and BNPL services.

Adobe has named Keith Eadie as the new General Manager for the Asia Pacific region, strengthening efforts to boost customer experience and regional growth.

US consumers spent USD $331.6 billion online in Q1 2024, with groceries, electronics, and apparel driving growth, Adobe Analytics reveals.

Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.

US consumers fuel a 4.9% YoY boost to holiday online retail sales, hitting USD $222 billion. Growth is driven by big discounts, rising use of Buy Now, Pay Later options and mobile purchases dominating.

UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.

Bridging the gap between marketing and product teams with new AI-driven features, Adobe Analytics has evolved.

Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

Adobe survey finds teens spend 11h daily on digital media; Adobe boosts Experience Manager to meet content demands.

Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.

New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.

It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.