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Anaxi, Carnegie Mellon study AI data value, revenue models
Marketing Technologies

Anaxi, Carnegie Mellon study AI data value, revenue models

As generative tools displace search, the partnership will test how AI datasets are priced and how platforms can balance advertising with subscriptions.

By Mark Tarre • 5 min read • Tue, 7th Apr 2026
OpenAI raises USD $122 billion in record AI funding
Software-as-a-Service

OpenAI raises USD $122 billion in record AI funding

Investor appetite for AI remains intense as OpenAI's new cash haul lifts its valuation to USD $852 billion and deepens its compute push.

By Mark Tarre • 4 min read • Tue, 7th Apr 2026
Android leads subscription app growth as markets shift
Gaming

Android leads subscription app growth as markets shift

Android has become the main growth engine for subscription apps, with paid installs now outnumbering free ones on the platform.

By Shannon Williams • 3 min read • Thu, 2nd Apr 2026
Adclear partners NinjaTrader on AI compliance checks
Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Wed, 1st Apr 2026
Siu says AI agents & blockchain will reshape internet
DevOps

Siu says AI agents & blockchain will reshape internet

Online advertising faces pressure as autonomous AI agents could soon handle searches, payments and negotiations on users’ behalf.

By Sean Mitchell • 4 min read • Tue, 31st Mar 2026
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Data Analytics

Mediaocean appoints Guy Kuperman as Chief Strategy Officer

The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.

By Sofiah Nichole Salivio • 4 min read • Sat, 28th Mar 2026
Mercurius Media Capital backs LifeSafe with USD $1.5m
Marketing Technologies

Mercurius Media Capital backs LifeSafe with USD $1.5m

US media-for-equity backing will fund LifeSafe’s direct-to-consumer push, as the fire safety start-up seeks wider household sales.

By Sofiah Nichole Salivio • 3 min read • Fri, 27th Mar 2026
APAC mobile gaming sessions rise as paid acquisition grows
Gaming

APAC mobile gaming sessions rise as paid acquisition grows

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.

By Shannon Williams • 4 min read • Wed, 25th Mar 2026
Cybercrooks abuse Keitaro tracker for AI scam campaigns
Malware

Cybercrooks abuse Keitaro tracker for AI scam campaigns

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Keitaro ad tracker tied to more than 15,000 scam domains
Malware

Keitaro ad tracker tied to more than 15,000 scam domains

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
Launchd buys WeAreTENZING to boost ANZ creator reach
Marketing Technologies

Launchd buys WeAreTENZING to boost ANZ creator reach

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026
Foxtel & PubMatic debut programmatic live sport ads
Marketing Technologies

Foxtel & PubMatic debut programmatic live sport ads

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
SeenThis & Vudoo team up to power shoppable video ads
Customer Experience

SeenThis & Vudoo team up to power shoppable video ads

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

Australians split shopping across retailers to chase value
Customer Experience

Australians split shopping across retailers to chase value

Weaker loyalty and lower confidence are pushing most shoppers to compare prices across stores, with 67% splitting purchases to find value.

By Mark Tarre • 4 min read • Mon, 30th Mar 2026
Infosum partners Dstillery on privacy-first audience targeting
Unified Communications

Infosum partners Dstillery on privacy-first audience targeting

Brands can refresh audience segments within 24 hours without moving raw first-party data, as advertisers face tighter privacy rules.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
Creators eclipse broadcasters in Oscars social media surge
Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026
Carsales launches ChatGPT app to power AI car searches
Digital Transformation

Carsales launches ChatGPT app to power AI car searches

Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026