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Apple stories - Page 3
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
Apple Watch Series 11 adds hypertension alerts, longer life
Wed, 10th Sep 2025
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wearables
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clean technologies
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apple
Apple Watch Series 11 adds hypertension alerts and sleep scoring, with longer battery life and enhanced durability starting at NZD $749.
Stefan Leitl appointed Cisco VP for Australia & NZ
Mon, 25th Aug 2025
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digital transformation
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hyperscale
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martech
Stefan Leitl returns to Melbourne as Cisco's new Vice President for Australia and New Zealand, bringing extensive global experience in IoT and digital transformation.
Visa appoints Meble Tin to lead Oceania marketing from Sydney
Tue, 12th Aug 2025
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fintech
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cx
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martech
Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Mon, 14th Jul 2025
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cx
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martech
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partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Stablecoins, smart contracts and the rise of more intelligent cash
Mon, 30th Jun 2025
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crypto
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fintech
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blockchain
Fintech firms are reshaping finance with programmable money, using stablecoins and smart contracts for faster, borderless, 24/7 value transfer globally.
World's largest data breach exposes 16 billion credentials
Sat, 21st Jun 2025
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biometrics
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mfa
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phishing
A massive data breach exposing 16 billion credentials from major firms and government services signals severe global digital security flaws.
Travel eSIM market set for growth as awareness remains low
Fri, 20th Jun 2025
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vpns
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iot
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google
Only 23% of consumers in the US, UK and China have used eSIMs, though 49% are open to travel eSIMs once informed, showing strong growth potential.
Jamf report finds phishing & infostealers surge on Apple devices
Wed, 18th Jun 2025
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malware
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endpoint protection
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mdm
Jamf's Security 360 Report reveals a sharp rise in phishing and infostealers targeting Apple devices, urging organisations to strengthen cybersecurity measures.
iPadOS 26 brings new windowing, Apple Intelligence, creative tools
Tue, 10th Jun 2025
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data privacy
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ai
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software development
Apple unveils iPadOS 26, featuring a new windowing system, enhanced Apple Intelligence, revamped design, and improved tools for creative and productivity workflows.
Apple launches visionOS 26 update with new spatial features
Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.
Apple unveils macOS Tahoe 26 with new design & AI features
Tue, 10th Jun 2025
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gaming
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digital entertainment
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api
Apple launches macOS Tahoe 26, featuring a sleek new design, enhanced Continuity, smarter Spotlight, and expanded AI tools for a seamless Mac experience.
Apple unveils watchOS 26 with new design & smart features
Tue, 10th Jun 2025
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wearables
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api
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apple
Apple unveils watchOS 26 with a fresh Liquid Glass design, Workout Buddy and smarter features for a personalised, motivating Apple Watch experience.
Apple unveils Liquid Glass design for unified software update
Tue, 10th Jun 2025
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martech
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personalisation
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cdp
Apple unveils its Liquid Glass design, a translucent interface material to unify software across iOS, macOS, watchOS, iPadOS, and tvOS with dynamic visuals.
Apple unveils design overhaul & new AI tools for developers
Tue, 10th Jun 2025
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llms
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ai
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software development
Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.
Apple expands Apple Intelligence with developer access & new AI
Tue, 10th Jun 2025
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wearables
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data privacy
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ai
Apple expands Apple Intelligence with new AI features and developer access to on-device models, enhancing privacy and offline capabilities across its devices.
Apple unveils iOS 26 with Liquid Glass, smarter features & redesign
Tue, 10th Jun 2025
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gaming
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digital entertainment
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data privacy
Apple unveils iOS 26 with a Liquid Glass design, smarter Apple Intelligence, and updates to CarPlay, Wallet, Messages, and core apps. Free from iPhone 11.
Experts warn of surge in Google, Apple, Microsoft breaches
Fri, 30th May 2025
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crypto
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cloud security
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phishing
Experts warn of a rise in Chrome extension attacks and a breach exposing 184 million stolen log-ins, highlighting urgent cybersecurity risks worldwide.
Temu joins global council to step up fight against online fakes
Wed, 21st May 2025
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payment technologies
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apple
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paypal
Temu has joined the International Anti-Counterfeiting Coalition's Marketplace Advisory Council to strengthen efforts against online counterfeit goods.
Hands-on Review: MacBook Air M4 - Apple's lightest laptop gets smarter
Sat, 17th May 2025
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clean technologies
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apple
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sustainability
Apple's MacBook Air M4 offers a slimmer, smarter 2025 upgrade with up to 18 hours battery, new sky blue finish, and powerful M4 chip enhancements.
Apple unveils major accessibility updates across its platforms
Wed, 14th May 2025
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wearables
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apple
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ipad
Apple will launch new accessibility features this year, including Accessibility Nutrition Labels, a Mac Magnifier app, Braille Access and an Accessibility Reader.