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Code and Theory appoints Harsh Kapadia for enterprise creative
Digital Transformation

Code and Theory appoints Harsh Kapadia for enterprise creative

The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.

By Sofiah Nichole Salivio • 3 min read • This month
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • This month
SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • This month
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last month
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Tech Trailblazers Awards widens entries to scale-ups
Robotics

Tech Trailblazers Awards widens entries to scale-ups

Scale-ups can now compete for recognition and customer validation as the Tech Trailblazers Awards opens 2026 entries worldwide.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

B2B Marketing stories

Direct One installs Ricoh printer for mail campaigns
Customer Experience

Direct One installs Ricoh printer for mail campaigns

The upgrade boosts capacity for personalised mail as marketers demand faster turnaround, tighter tracking and stronger links to digital channels.

By Sofiah Nichole Salivio • 4 min read • Last week
UK marketers say industry is stuck in survival mode
Software-as-a-Service

UK marketers say industry is stuck in survival mode

Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.

By Sofiah Nichole Salivio • 4 min read • Last week
UK CEOs doubt B2B marketing drives growth, survey finds
Digital Transformation

UK CEOs doubt B2B marketing drives growth, survey finds

The survey suggests marketers could face tighter budgets as boards increasingly back sales and AI over long-term demand generation.

By Sofiah Nichole Salivio • 3 min read • Last week
IT services among UK mid-market firms lacking distinction
Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • Last week
Robotic Marketer launches all-in-one marketing platform
Software-as-a-Service

Robotic Marketer launches all-in-one marketing platform

By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.

By Joseph Gabriel Lagonsin • 5 min read • This month
Branded email signatures win more attention, WiseStamp finds
Marketing Technologies

Branded email signatures win more attention, WiseStamp finds

Branded signatures kept readers on emails longer, with WiseStamp saying they drew 93% more attention than plain versions in eye-tracking tests.

By Sean Mitchell • 3 min read • This month
MicroCare appoints Kevin Castonguay as Marketing Chief
Digital Transformation

MicroCare appoints Kevin Castonguay as Marketing Chief

The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.

By Sofiah Nichole Salivio • 4 min read • This month
Ecommpay launches podcast on payment issues for merchants
Data Analytics

Ecommpay launches podcast on payment issues for merchants

Merchants will hear practical advice on approvals, AI and expansion as Ecommpay tries to simplify a crowded payments market.

By Sofiah Nichole Salivio • 4 min read • This month
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • This month
Vercel signs Mercedes-AMG PETRONAS Formula One deal
Software-as-a-Service

Vercel signs Mercedes-AMG PETRONAS Formula One deal

The partnership gives Mercedes-AMG PETRONAS a new digital platforms partner as Formula One teams court technology firms for more than logo space.

By Sofiah Nichole Salivio • 4 min read • This month
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • This month