B2B Marketing stories

TechDay outlines how its paid Editor interviews work, from booking and briefing to images, call-to-action links and a three-to-five-day turnaround.

HCLTech to overhaul DP World Tour's web and app experience in multi-year deal that also makes it an Official Marketing Partner across Europe.

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

Spalba names Erica Seo Business Head for APAC as it accelerates regional expansion, with Singapore set to anchor Southeast Asia operations.

Hyland names Tracy Roccasalva as Chief Marketing Officer to bolster its AI-led Agentic Enterprise push and expand in enterprise content management.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

SEO remains vital as AI reshapes search, with intent-led content, technical strength and clear strategy now key to online visibility.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

Cynomi unveils practical go-to-market academy to help managed service providers package, price and sell cybersecurity services more effectively.

Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.

Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.