Branding stories
TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.
MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
Crompton named world's top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.
Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.
Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.
GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.
ECOVACS launches full-scenario home robots at CES, unveiling new DEEBOT, GOAT, WINBOT and ULTRAMARINE lines plus LilMilo pet bot.
LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.
Tailor Brands now lets founders open business bank accounts as they form US LLCs, promising faster launches and integrated money tools.
IT roles top UK job applications as Software Engineer leads with average pay of GBP £61,268, outpacing salaries in other major sectors.
Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.
Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.
Lander & Rogers opens applications for its 2026 LawTech Hub, a six‑month, equity‑free accelerator for AI and legal tech startups worldwide.
Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.
THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.
