Channel marketing stories

Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.

GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

Identity Digital names CRO Matt Overman to CRN's 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.

Keeper Security has launched a 2026 MSP partner drive around its cloud-native KeeperPAM platform, with new tiers, incentives and training.

Portnox launches structured global channel programme and hires veteran Kristen Knight as VP of Channel Sales to spearhead partner growth.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

Acer Australia and New Zealand has launched its Accelerate Partner Program to boost support for resellers across multiple sectors with tiered rewards and local services.

Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.

Enhanced channel offerings increase visibility, streamline operations and help deliver world-class support through Park Place's global service network.

Single supply automation platform enables companies to onboard a broad spectrum of products across direct, indirect and internal channels.

Bronwyn Hastings be responsible for Citrix's global partner sales, go-to-market partner programs and partner marketing for all Citrix products.

Reizes lead the 30-strong marketing team across Australia and New Zealand, ASEAN, China, Hong Kong, India, Japan, Korea, and Taiwan.

ServiceNow appoints Matt Bolton as senior director for ANZ channels, aiming to boost partner ecosystem growth and accelerate customer digital workflows.

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.

ICONZ-Webvisions promotes Deidre Steyn, ex-Head of Marketing, to new Country Manager for New Zealand and Australia, based in Auckland.