Connected TV stories
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
The rollout replaces legacy IPTV infrastructure across France for 5.5 million fixed-network customers and 27.4 million mobile users.
Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.
Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.
Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.
Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.
The adtech group's Americas push gains momentum as a veteran digital advertiser takes charge of sales and revenue across three key markets.
Growth is expected to ease to 11.5% in 2027 as retail media matures, with Amazon still dominating US and European ad spend.
Advertisers can now target Australian connected TV households more precisely as Fetch TV adds HopprTV audience data to its ad inventory.
The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.
Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.
Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.
The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.
The tie-up gives Commonwealth Bank a branded slot beside 24-hour market coverage as households face interest rates and cost-of-living pressure.
The agency's US push gives advertisers an alternative to pricier digital auctions, as it opens access to connected TV, linear television and audio.
Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.
Drivers using iM Media Hub will get direct access to TuneIn's live sports, news and podcasts without phone mirroring.
Marketers can now set campaign goals in one place as StackAdapt adds AI agents to its ad platform for planning, reporting and execution.
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