Data ownership stories - Page 3
Companies missing out on chance to monetise customer data
Tue, 13th Oct 2015
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data analytics
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martech
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cdp
Are you - or your customers - sitting on a potential goldmine of customer data but failing to capitalise on the potential monetary value of it?.
Data warehouse vs data mart
Tue, 17th Jun 2014
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data analytics
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bi
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big data
Choosing between a data warehouse and data marts can shape an organisation's data strategy. Explore the pros, cons, and business impacts of each.