ChannelLife New Zealand - Industry insider news for technology resellers
New Zealand

Digital marketing Stories

Global Stories

Digital marketing stories

KERV.ai & LG Ad Solutions expand CTV deal globally
Customer Experience

KERV.ai & LG Ad Solutions expand CTV deal globally

Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.

By Sofiah Nichole Salivio • 4 min read • Last week
Azira & Adobe launch cross-border footfall tracking
Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Last week
AppsFlyer report flags diverging APAC app growth trends
Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Customers at the centre of Adobe's new AI evangelist role
Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Last week
BYRDLI launches San Francisco campaign for South Koreans
eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last week
LoopMe extends PurchaseLoop into CPI & CPA optimisation
Marketing Technologies

LoopMe extends PurchaseLoop into CPI & CPA optimisation

Advertisers can now link brand campaigns to installs and acquisitions as LoopMe widens PurchaseLoop into lower-funnel measurement.

By Joseph Gabriel Lagonsin • 3 min read • Last week
TCS named digital partner for European T20 Premier League
Data Analytics

TCS named digital partner for European T20 Premier League

The agreement will help the new franchise competition build fan apps, ticketing and data tools from launch across Ireland, Scotland and the Netherlands.

By Mark Tarre • 4 min read • Last week
The Great Content Collapse is already here. Is your marketing team ready?
Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • Last week
Ecommpay shortlisted in three Fin.Tech Marketing awards
Artificial Intelligence

Ecommpay shortlisted in three Fin.Tech Marketing awards

Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.

By Sofiah Nichole Salivio • 3 min read • Last month
GoHalves opens applications for co-marketing platform
Marketing Technologies

GoHalves opens applications for co-marketing platform

Startup aims to cut customer acquisition costs by pairing non-competing tech brands for joint campaigns as paid ads and cold outreach bite.

By Mark Tarre • 4 min read • Last month
Max Factory doubles customers with Vonage messaging
Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Digital marketing stories

Australian shoppers favour orthopedic over orthopaedic
Customer Experience

Australian shoppers favour orthopedic over orthopaedic

Australian retailers may be missing search traffic, after 16 months of data showed shoppers far prefer “orthopedic” to “orthopaedic”.

By Sofiah Nichole Salivio • 3 min read • Last week
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last week
Singapore retailers turn customer signals into insight
Digital Transformation

Singapore retailers turn customer signals into insight

Retailers in Singapore are using AI and telco data to spot untapped audiences, cut insight time by up to 60% and sharpen decisions.

By Lawrence Lim • 6 min read • Last week
System1 launches AI ad screen for quick creative tests
Software-as-a-Service

System1 launches AI ad screen for quick creative tests

Marketers can now sift large ad libraries in minutes as System1's new screening tool, launched in the US and UK, weighs likely impact.

By Sean Mitchell • 4 min read • Last week
Attentive launches AI Grow to boost email sign-ups
Customer Relationship Management

Attentive launches AI Grow to boost email sign-ups

Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Maebe overtakes Nike & Adidas in Instagram ranking
eCommerce

Maebe overtakes Nike & Adidas in Instagram ranking

The brand's rapid rise signals founder-led labels can outpace global names on Instagram, despite far lower content volumes.

By Sofiah Nichole Salivio • 4 min read • Last month
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Last month