FIFA World Cup Stories

Kiwi Stories

FIFA World Cup stories

Afterpay expands to NZ ticketing as sport spending surges

Fans are turning to buy now, pay later to secure scarce seats, as entertainment orders on the platform jumped 60% year on year.

By Karen Joy Bacudo • 4 min read • Last week

Global Stories

FIFA World Cup stories

Generative AI

Global ad spend to rise 11.9% to USD $1.34 trillion

Rising AI-linked investment and major global events are set to keep ad budgets climbing, even as consumer caution and geopolitical risks persist.

By Karen Joy Bacudo • 3 min read • 3 days ago

Streaming

AWS adds live streaming tools for ads, metadata & multiview

Live sports and news streams could see more revenue and flexibility as AWS adds tools for low-latency ads, multiview and AI metadata.

By Raphael Veloso • 4 min read • Last month

Paralympic Games

Nikon Australia appoints Hannah Peters as ambassador

The appointment is set to broaden Nikon's mentoring push, with a seasoned Getty Images sports photographer guiding younger talent in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

DroneShield posts record half-year revenue as losses grow

Losses widened as DroneShield spent on capacity and systems, even as half-year revenue jumped 74% to AUD $125.8 million.

By Mark Tarre • 4 min read • Wed, 26th Aug 2026

Marketing Technologies

Flashscore makes AI presenter AILA a permanent feature

The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.

By Sofiah Nichole Salivio • 5 min read • Mon, 17th Aug 2026

Fintech

World Cup lifts Baselane short-term rental income in host cities 60%

Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.

By Sofiah Nichole Salivio • 4 min read • Tue, 4th Aug 2026

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

Virtual Private Networks

ExpressVPN names Max Kaplan winner of Big Ad Contest

More than 20,000 entries fuelled a creator-led AI ad push as the winning spot now appears on Times Square screens.

By Sean Mitchell • 5 min read • Tue, 21st Jul 2026

Software-as-a-Service

EcoOnline software aids World Cup final safety planning

The software is now helping emergency services, hospitals and authorities share real-time data as New York and New Jersey brace for the World Cup final.

By Sofiah Nichole Salivio • 4 min read • Wed, 15th Jul 2026

Unified Communications

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Mon, 13th Jul 2026

Data Protection

EOFY pressures drive cyber risk for Australian firms

Rising deadline pressure is leaving finance and payroll teams more exposed to sophisticated scams that can disrupt payments and damage trust.

By Sofiah Nichole Salivio • 6 min read • Mon, 6th Jul 2026

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Thu, 2nd Jul 2026

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Thu, 2nd Jul 2026

Stories from Other Regions

FIFA World Cup stories

Machine learning

Amazon Web Services adds AI tools for live streams

Broadcasters could cut live-stream costs and boost ad revenue as AWS rolls out AI tagging, multiview and low-latency insertion tools.

By Sofiah Nichole Salivio • 4 min read • Last month

Gaming

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Jul 2026