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2degrees rebrands stores as 2deVries for Auckland FC
2degrees

2degrees rebrands stores as 2deVries for Auckland FC

Shoppers in central Auckland will find a temporary 2deVries makeover and ticket giveaway as sponsor 2degrees backs the sold-out Grand Final.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Global Stories

Football stories

World Cup sites lag as fan pages load in six seconds
eCommerce

World Cup sites lag as fan pages load in six seconds

Fans are already waiting nearly six seconds for federation sites, exposing digital weaknesses that could hurt engagement and revenue at World Cup 2026.

By Sean Mitchell • 4 min read • 3 days ago
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • 3 days ago
ExpressVPN lands official support deal for 2026 World Cup
Data Protection

ExpressVPN lands official support deal for 2026 World Cup

Fans at the 2026 FIFA World Cup face heightened cyber risks on public Wi-Fi, as ExpressVPN gains exclusive supporter rights across three regions.

By Joseph Gabriel Lagonsin • 3 min read • 4 days ago
YouTube launches FIFA Creator Cup for World Cup push
YouTube

YouTube launches FIFA Creator Cup for World Cup push

Thousands of football fans will be reached through a creator-led push as YouTube streams its first FIFA exhibition match worldwide.

By Sofiah Nichole Salivio • 3 min read • 4 days ago
World Cup wins linked to stock market gains, says XTB
Stock Exchange

World Cup wins linked to stock market gains, says XTB

Winning nations have historically seen markets outperform around the tournament, though wider forces can easily outweigh any football-related lift.

By Sofiah Nichole Salivio • 3 min read • 5 days ago
Cybercriminals target FIFA World Cup 2026 fans online
Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Tim Cahill backs Nardo's AUD $1m sports tech round
Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • Last week
Liverpool FC renews Wasabi cloud storage partnership
Digital Transformation

Liverpool FC renews Wasabi cloud storage partnership

The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.

By Sean Mitchell • 4 min read • Last week
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Airbnb adds car hires, hotels & World Cup experiences
Artificial Intelligence

Airbnb adds car hires, hotels & World Cup experiences

Travellers could now book more of a trip in one app as the platform adds hotels, car hires and World Cup activities.

By Mark Tarre • 4 min read • Last month
KnowBe4 warns of World Cup scam surge ahead of 2026
Data Protection

KnowBe4 warns of World Cup scam surge ahead of 2026

Fans risk losing money and personal data as scammers exploit demand for World Cup tickets, travel bookings and visa details.

By Joseph Gabriel Lagonsin • 4 min read • Last month
BT unveils Euro 2028 football poem with Frank Skinner
Unified Communications

BT unveils Euro 2028 football poem with Frank Skinner

Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.

By Sean Mitchell • 4 min read • Last month
Samsung launches interactive, connected 2026 TV range
Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Last month
TCL launches Arsenal giveaway with signed shirt & TV
Marketing

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Football stories

Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • 6 days ago
World Cup final half-time show set to shake up ads
Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • Last month