Generative Engine Optimisation (GEO) Stories

Kiwi Stories

Generative Engine Optimisation (GEO) stories

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 28th Jul 2026

Digital Transformation

Vero Insurance teams with The Optimisers on AI search

The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.

By Karen Joy Bacudo • 4 min read • Mon, 20th Jul 2026

Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Mark Tarre • 6 min read • Fri, 22nd May 2026

Global Stories

Generative Engine Optimisation (GEO) stories

Fintech

Women fintech CMOs eye bigger teams as AI reshapes work

Most fintech marketing chiefs expect AI to reshape roles rather than cut jobs, with 56% planning to hire and 75% to lift budgets in 2027.

By Karen Joy Bacudo • 3 min read • Last week

Software-as-a-Service

Building B2B Websites for AEO, GEO, and SEO

B2B brands risk invisibility as buyers turn to AI answers, with websites needing SEO, AEO and GEO to stay discoverable.

By Illka Gobius • 9 min read • This month

Marketing Technologies

Restaurant Brands deepens search partnership with Optimisers

Accurate location data is now central to how diners find KFC, Pizza Hut and Taco Bell in New Zealand across search, maps and AI tools.

By Mara Sugue • 4 min read • Last month

Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Last month

Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • Mon, 10th Aug 2026

mmWave

MatSing unveils large-format Luneburg lens antennas

The new manufacturing process could make multibeam satellite antennas cheaper to scale, with wider coverage for defence and radar users.

By Sofiah Nichole Salivio • 3 min read • Fri, 7th Aug 2026

DataCentre infrastructure

TechDay launches IndustrialDay with publication buys

Three established infrastructure titles are being folded into a wider industrial news network spanning eight markets and new specialist sectors.

By Mark Tarre • 3 min read • Mon, 3rd Aug 2026

Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026

Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Thu, 11th Jun 2026

Edge Computing

Akamai launches AI brand presence tool for websites

Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.

By Sofiah Nichole Salivio • 4 min read • Wed, 20th May 2026

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

Marketing Technologies

dunnhumby ventures backs Azoma in AI shopping push

Retailers and brands lack a reliable way to link AI shopping recommendations to sales, a gap Azoma hopes to close with new backing from dunnhumby ventures.

By Karen Joy Bacudo • 4 min read • Last month