Multichannel marketing stories

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

Glu.ai pioneers ethical AI in conversational commerce, blending brand integrity with scalable, user-trusted automation for seamless marketing experiences.

SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Team ITG appoints Roger Binks as Managing Partner to lead its go-to-market strategy in UK & European markets & support its global client base.