PC Market Stories

Kiwi Stories

PC Market stories

Acer Computer New Zealand profit more than doubles

Lower costs and a tax benefit lifted Acer Computer New Zealand's annual profit, even as revenue held steady at NZD $26.55 million.

By Karen Joy Bacudo • 3 min read • This month

Global Stories

PC Market stories

Data Protection

ASUS launches ExpertBook Ultra business laptop in Australia

Business buyers in Australia can now get a 0.99kg 14-inch Copilot+ PC from AUD $3,399, with local AI tools and 26-hour battery life.

By Sean Mitchell • 4 min read • Last month

Artificial Intelligence

HP launches limited-edition Ferrari AI PC for GBP £5,599

Limited to 4,999 units, the notebook targets collectors with a USD $5,599 price tag and AI hardware tuned for premium workloads.

By Mark Tarre • 3 min read • Last month

Data Protection

Nvidia RTX Spark targets AI-first PCs in desktop push

The chip maker's desktop push could raise prices and force businesses to rethink upgrades around on-device AI, security and battery life.

By Sofiah Nichole Salivio • 5 min read • Last month

Data Protection

Small business tech demand lifts reseller prices in Europe

Smaller firms' shift towards higher-spec devices is widening Europe's pricing gap, with reseller average selling prices rising far faster than retail chains.

By Sean Mitchell • 3 min read • Last month

Semiconductors

Gigabyte expands AI and gaming PC hardware line-up

Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.

By Sean Mitchell • 4 min read • Last month

Hybrid & Remote Work

Dell unveils lighter XPS 13 at its lowest entry price

Targeting students and younger professionals, the new model starts at Dell's lowest XPS price yet while keeping touchscreen and Wi-Fi 7 standard.

By Mark Tarre • 3 min read • Mon, 1st Jun 2026

Partner Programmes

European notebook revenues rise as prices lift sales

Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.

By Karen Joy Bacudo • 3 min read • Fri, 29th May 2026

Semiconductors

Qualcomm launches Snapdragon C for entry-level laptops

The move broadens Arm-based computing into budget PCs, as Qualcomm targets student and small business buyers with all-day battery life and AI features.

By Sofiah Nichole Salivio • 3 min read • Fri, 29th May 2026

Data Privacy

HP launches AI PC range in Australia & New Zealand

HP is betting buyers will pay more for local AI processing and premium portability as it rolls out pricier PCs across both markets.

By Sean Mitchell • 5 min read • Fri, 22nd May 2026

Storage

Europe refurbished PC market shifts to premium notebooks

Buyers across Europe are trading up to higher-spec refurbished notebooks, lifting revenue 10% even as unit sales stayed broadly flat.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 13th May 2026

Storage

Europe retail tech shifts to higher-performance PCs

Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.

By Sean Mitchell • 3 min read • Fri, 8th May 2026

Software-as-a-Service

Gigabyte bundles Surfshark One with AI laptops in ANZ

Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.

By Sean Mitchell • 3 min read • Tue, 14th Apr 2026

Stories from Other Regions

PC Market stories

Software-as-a-Service

CMA probes Microsoft business software over browser choice

Users could face less browser choice in workplaces as the UK competition regulator examines whether Microsoft steers business software customers towards Edge.

By Sean Mitchell • 5 min read • Last month

Manufacturing

Kingston expands industrial memory for embedded systems

System designers and OEMs gain longer-term supply and support as Kingston adds industrial memory and SSDs for harsher, high-uptime deployments.

By Mark Tarre • 3 min read • Last month

Artificial Intelligence

HP launches AI-powered PCs in Australia for work & play

Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.

By Sean Mitchell • 4 min read • Wed, 20th May 2026

PC Hardware

Gigabyte wins four Red Dot awards for motherboards

The wins could bolster Gigabyte's premium motherboard push, with the four boards now on sale in Australia through authorised retailers and distributors.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 20th May 2026