Rebrand stories
Abacus unveils a single global brand after its merger with Medicus IT, uniting financial and healthcare cybersecurity under one banner.
Trend Micro has rebranded its global enterprise unit as TrendAI, centring strategy on its unified AI-powered security platform Vision One.
MaxContact Australia rebrands as Kaizn, expanding into independent CX and contact centre advisory across Australia and New Zealand.
Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.
MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.
Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.
OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.
November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.
CybaVerse rebrands as CybaOps, shifting from consultancy to a platform-led cyber operations model after raising GBP £5 million Series A.
CyberNorth unveils refreshed brand and names Jon Holden CEO, as it strengthens its leadership to drive cyber growth in North East England.
MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.
Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.
Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.
Doorly secures GBP £600,000 to accelerate its shift from barber-booking app to nationwide on-demand home services marketplace.
Australian mortgage law firm Purcell Partners has rebranded as Lextech, signalling a sharper focus on technology alongside its legal services for lenders.
Bizcap Canada relaunches under global Bizcap brand with new broker portal, revamped pricing and faster finance approvals for SMEs.
FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.
Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.
