Retail media stories
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
Retailers and travel advertisers will get broader reach, while new Gemini-based controls help keep AI-generated ads compliant and on message.
Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.
Fewer than one in six retail executives are chasing strong growth as inflation, trade disruption and geopolitical instability squeeze margins.
The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.
The Brisbane startup has secured early validation and a reference customer, boosting its fundraising case before the software has finished beta.
The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.
Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.
App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.
Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.
Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.
Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.
Merchants are set to gain faster checkout, broader payment options and AI shopping tools as Commerce expands its platform updates.
Advertisers retain access to Nine’s 15.8 million monthly Australian readers as Teads extends its digital ad deal for three years.
AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.
Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.
Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.
Delayed stock updates and failing devices can quickly turn busy promotions into longer queues and frustrated shoppers.
