Sarah Macdonald stories

Sarah Macdonald writes about the people and ideas reshaping transport technology, with a particular focus on how women are influencing the future of freight and logistics. Through her stories, readers see how empathy, collaboration and diverse perspectives can be powerful drivers of innovation in what has traditionally been a very operational, behind-the-scenes industry.

By exploring how teams actually work together to keep freight moving, Sarah reveals the human side of transport tech: the decision-making, problem-solving and culture-building that sit behind the software and systems. Readers who follow her work gain insight into how more inclusive, balanced teams can create smarter, more resilient ways to move goods and support customers.