Social Media stories
Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.
Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
A prolonged Gulf energy crisis could wipe USD $93.7 billion from expected ad market growth as higher costs hit spending worldwide.
UK fashion brands facing thinner margins may gain faster design and production cycles as Fynd rolls out its AI system.
Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.
Nearly half of illicit streaming apps tested in Asia-Pacific contained malware, heightening risks of fraud, identity theft and device compromise.
Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.
Law enforcement teams may cut review time as the platform tackles noisy, multilingual recordings and flags relevant evidence from $50.
Weeks before a planned August debut, the app aims to entice more than 2 billion Muslims with chat, video and faith-based AI tools.
Aerial screen stunt drew crowds to Sydney Harbour as Samsung used local footage to promote the Galaxy S26 series and its camera tools.
Pilot programmes suggest campaign setup could take a fraction of the time, with Mediaocean saying manual work fell by as much as 90%.
Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.
Streaming delays and buffering are leaving millions of viewers missing key moments as home broadband struggles to cope with live sport.
Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.
Australian fans and creators will pay AUD $69 and up for a licensed flash drive aimed at storing the flood of World Cup content.
The deal broadens access to mobile security tools as UK firms face rising attacks via smartphones, apps, QR codes and messaging platforms.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
