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How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • Yesterday
Tim Cahill backs Nardo's AUD $1m sports tech round
Digital Transformation

Tim Cahill backs Nardo's AUD $1m sports tech round

The funding will help the clubwear platform expand into the US, UK and Middle East as it tackles a manual supply chain for grassroots teams.

By Mark Tarre • 3 min read • Last week
Liverpool FC renews Wasabi cloud storage partnership
Digital Transformation

Liverpool FC renews Wasabi cloud storage partnership

The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.

By Sean Mitchell • 4 min read • Last week
Infosys & Roland-Garros extend AI partnership to 2031
Digital Transformation

Infosys & Roland-Garros extend AI partnership to 2031

Fans will get live AI chat, match tracking and French-language commentary as the French Open deepens its digital offering through 2031.

By Sean Mitchell • 4 min read • Last month
MetaShot opens platform with Yudiz pickleball game
Software Development

MetaShot opens platform with Yudiz pickleball game

The move broadens MetaShot's appeal beyond cricket, as the motion gaming startup opens its platform to third-party studios for the first time.

By Sofiah Nichole Salivio • 4 min read • Last month
Formula 1 app adds race experience for Grand Prix fans
Customer Relationship Management

Formula 1 app adds race experience for Grand Prix fans

Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.

By Sofiah Nichole Salivio • 4 min read • Last month
BT unveils Euro 2028 football poem with Frank Skinner
Unified Communications

BT unveils Euro 2028 football poem with Frank Skinner

Supporters could see faster mobile service at Euro 2028 venues as BT ties its tournament push to network upgrades and eSIM plans.

By Sean Mitchell • 4 min read • Last month
Enterprise Ireland brings Irish sports tech to Oceania
Wearables

Enterprise Ireland brings Irish sports tech to Oceania

Irish sports tech firms are targeting teams and venues across Australia and New Zealand as Enterprise Ireland steps up a regional push.

By Joseph Gabriel Lagonsin • 4 min read • Last month
ServiceNow unveils Otto & expands AI Control Tower
Digital Transformation

ServiceNow unveils Otto & expands AI Control Tower

The move aims to help enterprises govern AI tools across clouds and systems as they wrestle with rising risk, complexity and automation.

By Sofiah Nichole Salivio • 5 min read • Last month
Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Last month
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • Last month
Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE
Human Capital Management

Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE

The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 1st May 2026
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026

Stories from Other Regions

Sports Technology (SportsTech) stories

Flashscore named UK's fastest sports results platform
Data centers

Flashscore named UK's fastest sports results platform

A UK fan survey found 46% rate the app quickest for sports scores, as demand grows for live data services alongside broadcasts.

By Sean Mitchell • 3 min read • Last month
Adrenalen Edge launches SportEdge for venue screens
Digital Signage

Adrenalen Edge launches SportEdge for venue screens

The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream
Wearables

Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream

Consumers seeking faster recovery are putting cryotherapy chambers, once reserved for elite athletes, to the test as studios open to the public.

By Lovan • 6 min read • Last month
Liverpool FC expands SAS partnership for fan marketing
Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Apr 2026