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Braze unveils AI enhancements for personalised marketing experiences
Marketing Technologies

Braze unveils AI enhancements for personalised marketing experiences

Braze launched AI-driven tools, including Project Catalyst and enhanced BrazeAI assistants, to revolutionise personalised marketing through advanced data usage.

By Sean Mitchell • 3 min read • Thu, 26th Sep 2024
Proofpoint launches AI-driven Digital Communications Governance solution
Unified Communications

Proofpoint launches AI-driven Digital Communications Governance solution

Proofpoint launches its new Digital Communications Governance solution, promising AI-driven insights and robust compliance for organisations across major digital channels.

By Shannon Williams • 3 min read • Thu, 5th Sep 2024
Zendesk launches Relay to enhance customer communications
Customer Experience

Zendesk launches Relay to enhance customer communications

Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.

By Catherine Knowles • 3 min read • Tue, 3rd Sep 2024
Salesforce to launch autonomous AI agents for sales teams in October
Marketing Technologies

Salesforce to launch autonomous AI agents for sales teams in October

Salesforce has unveiled new AI sales tools: Einstein SDR Agent and Sales Coach Agent. Launching in October, these agents aim to boost sales efficiency.

By Catherine Knowles • 3 min read • Tue, 27th Aug 2024
Zendesk launches Relay to enhance outbound communication
Customer Experience

Zendesk launches Relay to enhance outbound communication

Zendesk has launched Relay, a new app to boost outbound communication via WhatsApp and SMS, in partnership with Meta.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024
Zendesk & Meta boost proactive customer communication with Relay
Customer Experience

Zendesk & Meta boost proactive customer communication with Relay

Zendesk has teamed up with Meta to launch Relay, an app in the Zendesk Marketplace that boosts customer engagement via WhatsApp with proactive messages.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024
Meta unveils Llama 3.1 with advanced AI capabilities
Facebook

Meta unveils Llama 3.1 with advanced AI capabilities

Meta's Mark Zuckerberg announces Llama 3.1: an upgraded, multilingual AI model with state-of-the-art tools, designed for complex queries and enhanced user interaction.

By Kaleah Salmon • 3 min read • Thu, 1st Aug 2024
CloudSEK report uncovers rise in investment scams on social media
Social Media

CloudSEK report uncovers rise in investment scams on social media

CloudSEK reveals a surge in investment scams through WhatsApp and Telegram, with 29,000 fraudulent ads on Facebook and over 81,000 fake Twitter accounts.

By Shannon Williams • 4 min read • Fri, 5th Jul 2024
Xero unveils AI companion JAX to enhance accounting accuracy
Fintech

Xero unveils AI companion JAX to enhance accounting accuracy

Xero has revealed its AI-powered business companion, Just Ask Xero (JAX), to boost accuracy in accounting tasks, launching a beta in August.

By Imee Dequito • 4 min read • Thu, 13th Jun 2024

Stories from Other Regions

Whatsapp stories

Esendex introduces new self-serve tool on WhatsApp platform
Customer Experience

Esendex introduces new self-serve tool on WhatsApp platform

Esendex has launched a new self-serve feature on its WhatsApp Business Platform, streamlining how businesses engage with customers ahead of Black Friday.

By Kaleah Salmon • 2 min read • Tue, 15th Oct 2024
UK survey reveals generational divides in customer service preferences
AI Agents

UK survey reveals generational divides in customer service preferences

A new CommBox survey highlights UK's generational rift in customer service preferences, with Gen Z favouring digital channels while older consumers still prefer phone calls.

By Kaleah Salmon • 3 min read • Wed, 25th Sep 2024
Gen Z demands more digital channels for customer service
eCommerce

Gen Z demands more digital channels for customer service

New research by CommBox reveals UK Gen Z shoppers prefer digital channels like WhatsApp for customer service, while older generations stick to phone calls.

By Shannon Williams • 3 min read • Fri, 20th Sep 2024
Lion Parcel partners with Salesforce to boost AI-driven service
Digital Transformation

Lion Parcel partners with Salesforce to boost AI-driven service

Lion Parcel partners with Salesforce to enhance customer service using generative AI, reducing case resolution times by 73%.

By Melania Watson • 3 min read • Tue, 16th Jul 2024
SleekFlow appoints Gao Lei as new CTO to drive tech strategy
EduTech

SleekFlow appoints Gao Lei as new CTO to drive tech strategy

Singapore-based SleekFlow has named Gao Lei, former LinkedIn China CTO, as its new Chief Technology Officer to spearhead tech transformation and innovation.

By Imee Dequito • 3 min read • Wed, 10th Jul 2024
FedEx launches handbooks to boost SME eCommerce in China, Japan
WeChat

FedEx launches handbooks to boost SME eCommerce in China, Japan

FedEx unveils handbooks to guide SMEs in China and Japan's eCommerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.

By Kaleah Salmon • 3 min read • Wed, 3rd Jul 2024
Xero introduces AI tool JAX to boost accounting accuracy
Fintech

Xero introduces AI tool JAX to boost accounting accuracy

Xero has unveiled JAX, a new AI-powered smart business companion, at Xerocon London, promising enhanced accuracy in accounting tasks for small businesses.

By Imee Dequito • 3 min read • Thu, 13th Jun 2024
Singapore cyber security bill amendment: Securing your supply chain
Malware

Singapore cyber security bill amendment: Securing your supply chain

Singapore amends Cyber Security Bill to mandate supply chain security disclosures for CII operators. Organisations struggle with rising security breaches despite bans on shared app use.

By Cradlepoint • 4 min read • Tue, 11th Jun 2024