Stories by David Yockelson
Tips for tech providers - benefits and value statements aren't the same thing
Mon, 20th Feb 2017
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analyst report
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automotive
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partners
Competing in today's tech market means understanding the value your product delivers to customers, not just its features.
Cloud marketplaces: The death knell for resellers?
Wed, 25th Jan 2017
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cloud services
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resellers
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analyst report
There will be less need for middlemen, resellers in particular. Cloud platforms and marketplaces eliminate geographical issues...
What is the future of sales without sellers?
Thu, 1st Dec 2016
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hyperscale
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public cloud
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cloud services
There is one startling development that is in its very early stages but is poised to make a huge impact across the industry.
How big acquisitions represent buying into disruption
Mon, 25th Jul 2016
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mobility
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disruption
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analyst report
The Softbank acquisition of ARM Holdings and the Unilever acquisition of Dollar Shave Club signify prospective acquirers buying into disruption.
Early lessons from Pokemon Go
Thu, 14th Jul 2016
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gaming
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digital entertainment
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ar, vr & metaverse
Pokemon Go has brought augmented reality to the masses, revealing the potential for brands to take advantage of the craze.
Expert advice: Vision vs Strategy
Mon, 20th Jun 2016
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partner programmes
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marketing strategy
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partners
Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.
Channel highlights from Gartner's technology and innovation conference
Fri, 10th Jun 2016
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analyst report
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partners
Channels and ecosystems are crucial as providers navigate the digital transformation at Gartner's conference; VCs and PE firms remain undeterred by market woes.
Channeling success: Helping you and your partners derive the most from your partnership
Tue, 7th Jun 2016
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iot
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partner programmes
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channel development
In spring's bloom, IBM, Cisco, and Bell Canada cultivate partnership prowess, sharing keys to a thriving channel ecosystem.
Data discussions daunt digital disruption
Thu, 12th May 2016
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encryption
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iot
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healthtech
Over the last few weeks, there have been several items in the news that mark an increasing trend about data ownership and usage.