Adobe steps up NZ channel activity

The company behind Acrobat Reader, Photoshop Elements and CS5 has promised more local activity for 2010.

Chris Gray, New Zealand Sales Manager at Adobe, has told The Channel that the firm wants to put a stronger focus on its New Zealand channel.

“Previously we’ve been reactive in the channel and now we want to change that to proactive,” he said this afternoon.

Adobe’s channel reward program recently went global and its main focus is on rewarding gold and silver partners. Gen-i, Cyclone and Renaissance are the company’s gold partners with a further seven coming under the silver category.

Gray added that the company has recently brought in two full time staff in Australia to focus on the New Zealand market but he’s looking to make new hires in 2010.

“Going forward we’ll be looking to hire new staff and train partners,” he said adding that the company had a “fantastic first quarter”.

You can read MacGuide’s review of Adobe Creative Suite 5 here.