BullGuard strengthens relationships

A few months after appointing Synnex as a distributor for several of its security products, BullGuard has announced the appointment of Cellnet as a new distributor for its Internet Security Suite and Mobile Anti-virus product.Cellnet is now the company’s third distributor in New Zealand, along with Synnex and Renaissance. With this deal, BullGuard expects to extend its on-the-shelf retail presence and further increase its inclusion in mobile handset bundles sold by resellers, retailers and the major telecommunications carriers.According to Julian Phua, Cellnet’s General Manager of Product Development and Procurement, “Cellnet has selected BullGuard for its portfolio as it complements our category focus. We’re pleased to have this reputable global consumer security vendor on board.”“I am delighted that BullGuard’s products have found a spot within the Cellnet family of vendors and our products will be alongside other leading manufacturers and resellers,” said Bronwyn Gascoigne, BullGuard’s Sales Manager for Australia and New Zealand. Gascoigne, who is based in Australia, recently came to New Zealand to meet with BullGuard’s channel partners on this side of the Tasman as part of BullGuard’s ongoing strategy for 2009. According to her, 2009 will see a number of product launches for the company and a strengthening of existing relationships.Gascoigne also hopes to get the word out about BullGuard’s Revenue Share Program – something that has been around since 2002, but that many resellers seem to be unaware of.  According to BullGuard, resellers selling Internet Security 8.5 get a good box margin and also 25% revenue share for all licence renewals, meaning that resellers can still be earning money from a system sold three years earlier.“We’re in a position to keep giving this revenue back to the channel,” said Gascoigne, adding that BullGuard’s channel partners are “really interested and excited” about the program.Other developments include an expected increase in the need for mobile data protection and backup for mobile devices, thanks to the popularity of PDAs and smartphones. “The market is saying that we need to look at this,” commented Gascoigne, looking to the future.