Connector Systems Xclaims new brand

Connector Systems has its eyes on the SMB wireless market after inking an ANZ distribution deal for Ruckus Wireless’ Xclaim brand.

Xclaim is a new play from Ruckus Wireless aimed at the SMB market, with the catchline ‘big Wi-Fi, small business.

The brand launched earlier this year with a product line that includes four controller-free wireless access points.

Mark Dasent, Connector Systems ANZ general manager, says while the distributor has been a long-time Ruckus Wireless distributor, it was still required to apply to be the distributor for Xclaim, as it is being treated ‘like a completely different brand’.

Dasent says the Xclaim line is specifically designed to fill the gap between enterprise solutions and home use wireless.

He says the deal is ‘really really exciting’ for Connector Systems and its resellers, with SMB a ‘massive untapped space’ for Wi-Fi.

“Ubiquiti has been a strong player in New Zealand and now we have a competitively priced product set that meets that end of the market.”

He says most of Connector Systems wireless sales have been in the enterprise, telco, education, high density space, but the Xclaim deal opens the doors to ‘a whole new opportunity’.

“Xclaim is the most influential thing to occur in the small business Wi-Fi space in many years and we are very excited to be able to now offer this change instigating product to our resellers and, in turn, their customers,” Dasent says.

“The beauty of this product is its simplicity of use – as they say, simply unbox, click and go.

“And while the setup and application may be incredibly simple, the technology is not.

“At last, small business, without large IT departments, will be able to deliver a great Wi-Fi experience to their customers without any IT headaches.”

Resellers will need to register to become Xclaim partners, and Dasent says about a dozen have already done so – including a number who were not previously known to Connector Systems.

“It’s definitely attracting new resellers already, so it’s opening up new potential customers and reseller for us.”