Dell's set to deliver with two new executive hires

Dell has announced the appointment of two proven industry leaders to key executive positions on its Commercial Sales and Enterprise Solutions leadership teams.

Rory P. Read will become the company's chief operating officer and president of Worldwide Commercial Sales and will have responsibility for Dell's global go-to-market initiatives, omni-channel sales planning and enablement.

Paul Pérez has been named chief technology officer of the Enterprise Solutions Group and will focus on leading the architecture, design and build-out of the next wave of Dell's future-ready data center technologies.

"Rory and Paul add enterprise IT expertise and depth to Dell's leadership team and will help accelerate Dell's place as an enterprise powerhouse and trusted advisor to businesses globally. I look forward to their contributions – from the design of our solutions to how we deliver and support them with our customers. " says Michael Dell, chairman and CEO.

Read joins Dell after a 30-year career with global technology companies such as Advanced Micro Devices (AMD), Lenovo and IBM. He served as chief executive officer and president at AMD, chief operating officer and president at Lenovo, and had IBM Business Services leadership responsibilities in the Asia-Pacific region. Dell says he is an accomplished industry executive who has led companies through rapid growth and evolving markets.

Read will lead Dell's cross-business unit and country-level operational planning to further develop Dell's best-in-class sales and go-to-market organisations, enhancing the company's direct selling capabilities and further accelerating Dell's momentum in the channel. He also will own global systems integrator relationships and the global OEM business.

"Dell is one of the most exciting companies in the industry right now with its ascension into the top tier of enterprise vendors and, soon, as the only credible end-to-end IT company. I am very excited to join the company and help accelerate its evolution. The best way I know how to do this is to delight our customers at every turn and that will be my first priority." says Read.

Pérez joins Dell from Cisco Systems where he most recently served as vice president and general manager for the company's Computing Systems Product Group, responsible for the UCS server and management portfolio. Also at Cisco,  Pérez served as chief technology officer for its Data Center Business Group, where he oversaw the company's technology strategy for converged infrastructure, virtualisation and private cloud automation. Prior to Cisco, Pérez was the chief technologist at Hewlett-Packard for its ProLiant and BladeSystem infrastructure.

"I believe Dell's best days are ahead. It's very clear the industry is moving towards software-defined data centers running on industry standard x86 servers, and Dell, with its strength in compute and storage, and growing networking portfolio, is poised to lead this transition. I am thrilled to be at the center of architecting and designing the solutions that enable customers to achieve this vision and to do so powered by Dell." Pérez says.

Pérez will serve as the chief technical advisor for the Dell Enterprise Solutions Group to drive Dell's long-term enterprise technology strategy. He also will collaborate with server, storage, networking and engineered solutions teams on near-term product and solutions roadmaps.

Pérez has begun his new role at Dell  and Read will join the team on April 6, 2015. Both executives will report to Marius Haas, chief commercial officer and president of Enterprise Solutions Group, Dell.