Dicker Data nabs distie deal with TP-Link to serve SMB market

Dicker Data has announced the company's new partnership with TP-Link in New Zealand. The distribution deal has been put in place to deliver SMB networking products and solutions to the mid-market channel in New Zealand, according to a statement from the company.

Neville Wang, Country Manager of TP-Link Australia and New Zealand, says, "Dicker Data have a proven track record offering tailor made product-based solutions to the wider IT sector.

"Their expertise, knowledge and reach will help TP-Link to develop in new markets and speak with a broader network of New Zealand customers who are deploying enterprise IT networking equipment and surveillance solutions. We look forward to working closely with the team at Dicker. We will focus on strengthening our partnership and offering strategic solutions to New Zealand's fast growing IT sector."

Dicker Data NZ will gain access to the Omada range of software defined networking products, Pharos wireless broadband devices and, the VIGI range of surveillance products. Furthermore, Dicker Data New Zealand will have full access to the enterprise portfolio of TP-Link products, the company states.

Chris Padilla, Network Security Business Unit Manager for Dicker Data, says, "This partnership with TP-Link will enhance our Networking and Security solution to the SMB market, IT Partners can leverage the expertise from our dedicated in-house networking team to find the best products and solution to deliver seamless connectivity for their customer's environment."

Anna Gao, Director of ANZ Business Channel at TP-Link, comments, "We are incredibly excited to work in partnership with Dicker Data NZ. It's important for us to have a focused distributor to expand further into smaller ISP, MSPs and resellers in the New Zealand market."

Gao continues, "Our go-to-market strategy is focused on the partner ecosystem. We have a partner strategy in place, while working closely with Dicker Data NZ to oversee the new business partner program.

"The partner program has three tiers: Registered, Sliver, and Gold. All tiers offer significant benefits, including incentives, deal registrations and access to sales tools. Together we will provide reliable products, comprehensive solutions and world class service to our partners and Customers."

Dicker Data is an Australian-owned and operated, ASX-listed technology hardware, software, and cloud distributor with more than 42 years of experience. As a distributor, the company sells exclusively to a partner base of more than 6,000 resellers.

Dicker Data distributes a wide portfolio of products from the technology vendors, including Citrix, Dell Technologies, Hewlett Packard Enterprise, Lenovo, Microsoft, and other Tier 1 global brands.