23 Sep 2015
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Emerson signs new local distie; eyes IoT opportunities

By Heather Wright

Emerson Network Power has bolstered its local channel with the appointment of Distribution Central as a new distributor for ANZ.

The deal will see Distribution Central carrying Emerson Network Power’s small and medium enterprise-targeted portfolio, including power management, thermal management and IT management. Distribution Central will wrap its service portfolio around the offerings to provide ‘a comprehensive IT solutions offering’.

The appointment continues an aggressive channel push for Emerson, which aims to tackle the emerging business challenges created by disruptive technologies such as the internet of things, cloud and virtualisation.

Emerson Network Power provides critical infrastructure for information and communications technology systems.

Mo Kandeel, Emerson Network Power’s newly appointed Australia and New Zealand channel manager, says new technology trends are emerging and small and medium enterprises need to future-proof their critical infrastructure to make it agile, efficient and responsive.

“Our aim is to continuously look for new opportunities and partnerships that will bring our industry-leading solutions closer to our customers through our partner community,” Kandeel says.

He says the addition of Distribution Central to the vendor’s local distributor network ‘is a testament to our continued success in the channel market in Australia and New Zealand’.

“With its excellent service reputation and wide network of resellers, we are confident that we will be able to cater to a broader customer base,” Kandeel says.

Nick Verykios, Distribution Central chief executive and managing director, say the addition of Emerson Network Power to the distributor’s portfolio enhances its data centre technology offering and gives partners the ability to ensure reliability of their customers’ most critical applications.

“We will take the Emerson Network Power portfolio to market with a full suite of channel services, and combined with Emerson’s commitment to the channel, enable Ermerson’s partners to deliver real business benefits to their customers.”

The deal takes effect 06 October.

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