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Ingram Micro Cloud launches go-to-automation hubs

Thu 31 Oct 2019
FYI, this story is more than a year old

Ingram Micro Cloud has launched two new Go-to-Automation hubs designed for partners and vendors, respectively.

The Go-to-Market Hub is designed for partners so that they may get a single destination for through-channel marketing automation, with sales enablement content and tools across the Ingram Micro Cloud portfolio of cloud products.

Go-to-Market Hub, which is accessible from the Ingram Micro Cloud Marketplace, gives the company’s massive network of over 200,000 partners, more than 55,000 of which are already actively selling cloud solutions, access to prebuilt, customisable sales and marketing campaign resources for hundreds of vendor products.

It also provides go-to-market capabilities to automate, execute and optimise tactics, including sales enablement and through-channel marketing automation, lead management, alerts and notifications, and more. 

For vendors, the Go-to-Market Builder is a new tool designed to maintain and publish sell-through and sell-to sales enablement and marketing content for partners.

Go-to-Market Builder is part of Ingram Micro Cloud Connect. Vendors can create and maintain extensive sales and marketing campaign content for partners to access in the Go-to-Market Hub by simplifying channel distribution and accelerating time to market. It also provides promotional opportunities like banners and blogs to increase visibility with channel partners as well as full-funnel analytics to measure awareness, interest and conversion.

According to Ingram Micro, many VARs and MSPs are struggling to reach target customers to generate and convert opportunities, particularly in a cluttered digital media landscape.

“We are entering the third stage of sales and marketing. With 75% of the world’s trade flowing indirectly, there is going to be an influx in investment and attention on indirect sales across industries,” explains Forrester analyst Jay McBain.

By utilising the concept of Go-to-Market Automation, which fuses sales automation and through-channel marketing automation, partners will be able to meet this third stage head on.

Ingram Micro says its Go-to-Market solutions can help automate their go-to-market activities with over 120 products and services from the Ingram Micro Cloud Marketplace, enabling vendors to programmatically create and update go-to-market content for channel partners.

“By understanding both the opportunities and challenges inherent in the cloud-connected economy, Ingram Micro Cloud is shortening the digital transformation curve for partners and vendors,” explains Ingram Micro Cloud head of global product marketing, Locke Truong.

“Go-To-Market Automation is designed to enrich through-channel marketing automation with pre-built campaigns, sales enablement, product guides, training materials and portfolio decisioning tools across hundreds of products and services. Our goal is simple: Help our partners and vendors sell more cloud products.”

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