26 Apr 2017
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Ingram Micro New Zealand gets Proper – Studio Proper, that is

By Heather Wright

Ingram Micro New Zealand has signed a deal with Studio Proper which will see it handling the full range of the vendor's iOS accessories.

Studio Proper offers a range of modular accessories, including mounts and stands, and cases for the iPad, iPhone and Apple Watch. The companies offerings span both the consumer and business markets, including dedicated models specifically designed for high-traffic retail and hospitality POS environments.

Kelly Eyerman, Ingram Micro general manager Apple and Consumer, says the company is known for its innovative approach to designing iOS accessories, combining functionality with a sleek, pared-back aesthetic that is an ideal match for Apple products.

“Studio Proper’s popular X mount and M mount systems are a perfect illustration of the Studio Proper design philosophy,” Eyerman says.

“They combine practical functionality – that literally disappears in everyday use – with svelte design and tough materials that provide the highest levels of protection.”

Eli Vayn, Studio Proper Asia Pacific business development manager, says Ingram Micro’s wide, deep reach into New Zealand channels, covering the full spectrum from consumer-focused retailer to specialist vertical market resellers was a ‘great’ match for Studio Proper, whose products span the same range.

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