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NetApp eyes top spot

01 Jul 2012

NetApp has continued its revamp of entry-level offerings, as the company aims for the number one position in the New Zealand market.

Grant Woodbury, NetApp’s New Zealand channel development manager, says the FAS2220, launched last month, brings the company’s enterprise-class storage technology down to the entry level and provides ‘a much smarter start point for resellers to take to market’.

He says the product is designed for mid-market businesses ‘on an upward path’ with the modular system offering easy additon of new capabilities to meet changing needs.

NetApp’s revenue climb 19% in the fiscal year Q4, with SMB business leading the growth, but Woodbury says the company still has plenty of growing to do in New Zealand to match the current number one leader who has 25% of the market. “But we can do that. This is a $10 million market easily,” he says. NetApp is currently sitting at around 10% market share.

“We’ve been very silent the last few years [in New Zealand], though we have been making great noises internationally,” Woodbury says. “In May last year we went through a real reinvigoration here and now we’re ready to reap the rewards.”

Internationally the company has also launched a Get Successful with Cloud Services Program, designed to help partners think through the cloud service opportunity, explore best practices around cloud service business models and create or validate a cloud service strategy for their business. However, Woodbury says the programme is still being finalised for the Australia/New Zealand market.