Netcore Cloud expands collaboration with Google Cloud AI
Netcore Cloud has announced the expansion of its partnership with Google Cloud to enhance its product discovery, AI-powered search, merchandising, and customer engagement platforms.
This collaboration is designed to utilise Google Cloud's generative AI capabilities to offer brands the tools necessary for delivering hyper-personalised experiences, thus potentially increasing customer retention and boosting revenue growth.
By integrating Google Cloud's advanced AI infrastructure with its expertise in diverse sectors such as ecommerce, banking, finance, securities, insurance, and travel, Netcore Cloud aims to create a potent marketing combination. The partnership is projected to revolutionise brand touchpoints to enhance customer experiences significantly.
Siddharth Gopalkrishnan, the Chief Operating Officer at Netcore Cloud, commented on the strategic importance of the partnership: "Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace."
Another strategic emphasis of this collaboration is the alignment with Netcore Cloud's ambition to double its annual recurring revenue (ARR) by 2027 and broaden its reach across North America, Europe, and Southeast Asia.
Kalpit Jain, Group CEO of Netcore Cloud, elaborated on the company's vision: "With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies we are confident about unlocking new growth opportunities collectively thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement – one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands."
Bikram Singh Bedi, Vice President and Country Managing Director of Google Cloud India, expressed his perspective on the benefits of the collaboration, saying: "Netcore Cloud and Google Cloud have already been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalized experiences. The expanded partnership deepens this collaboration by integrating Google Cloud's AI and GenAI technology powered by state-of-the-art infrastructure with Netcore's product discovery and customer engagement solutions, bolstering the underlying data assets for both customer and product data."
The partnership also introduces benefits such as seamless integrations with Google Cloud's gen AI capabilities, enabling improved platform usability for marketers. It leverages Google Cloud's Gemini models and Vertex AI platform to promote advanced personalisation across multiple channels and enhance data-driven strategies.
Additionally, it offers deeper data insights by connecting tools like Google Analytics, BigQuery, and Ads Data Hub, allowing for enhanced customer intent data and sentiment analysis of product catalogues. This feature aims to provide brands with a better understanding of consumer needs.
The collaboration will also improve Netcore Cloud's Co-Marketer platform, providing robust scenario planning tools for forecasting metrics such as purchase frequency, average order value (AOV), and replenishment cycles.
By leveraging these generative AI capabilities, the integration is expected to streamline customer journeys and improve conversion rates through optimised search relevance and product recommendations. Moreover, conversation agents empowered by gen AI will simplify customer interactions by guiding them to desired products efficiently.
This partnership offers an optimised approach to handling complex, long-tail queries with precision, ensuring each interaction enhances value creation and customer loyalty.
