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PNY signs new Australian distribution partnership with Leader Computers

By Darren Price, Thu 25 Nov 2021

PNY is adding extra resources, value, commitment, and presence in the Australian market, having signed a new distribution agreement with Leader Computers. 

The deal sees Leader representing all PNY VGA, SSD, and DRAM products, the local RMA service, local marketing activities as well as pre and post-sales support across Australia.

This new partnership could be a major boost for IT channel resellers, SMB, education and corporate resellers, e-tailers, national retailers, system integrators, and managed service providers.

PNY regional sales director (A/NZ), Robert Wu, explains, "PNY was looking for a professional and capable component distributor in Australia to meet the needs of our rapid growth in Australia. Leader is one of the largest component distributors in Australia and thus, we can and will leverage its strengths in each sales channel. Leader is the perfect complement to PNY and our VGA, SSD, and DRAM products in Australia."

PNY's requirements for the new partnership were comprehensive. As well as revenue growth, they were looking for a company that would expand PNY's reach through a major network of IT resellers and partners nationwide.

"Leader have dedicated local account managers with great product knowledge for their network of over 10,000 resellers. They also have nationwide distribution with large warehousing in five major capital cities and the fastest dropship in Australia," Wu adds.

With the new partnership in full swing, Leader is now not just responsible for PNY's products, service, marketing, and support, but, as the sole distributor of PNY VGA, SSD, and DRAM products in Australia, it is also part of their remit to promote the PNY brand.

Leader Computers product director, Simon Yang, says, "We are incredibly excited for this new partnership with PNY whose strong heritage as a PC component manufacturer represents an amazing opportunity for our reseller channel to continue to diversify and enhance their product portfolio.

"PNY is a natural fit for Leader as we are a broad-based distributor focused on gaming, consumer, enterprise, corporate & more. PNY's solutions cover all these verticals & more - and we aim to add value to this partnership through our pre-sales support, white label marketing, local sales & local RA to help our channel partners to go to market with PNY with confidence & trust with Leader supporting them".

Leader Computers Pty Ltd is an Australian manufacturer & distributor of Information Communications Technology products.

They manufacture Leader branded PCs, Notebooks, Tablets, & Intel white box series. They also distribute a range of IT products and peripherals.

Leader is an Australian-owned PC manufacturer with warehousing and sales offices located in Adelaide, Sydney, Melbourne, Brisbane, and Perth.

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