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Segment appoints new APAC VP as it looks to bolster presence in A/NZ

Customer data platform Segment has announced the appointment of Prakash Durgani as its new regional vice president, Asia Pacific and Japan, as it looks to accelerate its presence across Australia and New Zealand and the broad APAC region.

In his new role at Segment, Durgani will be responsible for charting the company's overall growth strategy across Asia Pacific, including sales and marketing activities, to bolster the company's market presence.

 Durgani has more than 20 years sales and engineering leadership experience in the IT industry and originally joined Segment three years ago as head of solutions engineering, based in San Francisco. During this time, he successfully scaled the solutions engineering team to nearly 40 people across the US, Europe and Australia, contributing 5X revenue growth.

"Prakash is a dynamic leader with deep knowledge of the APAC market and is highly experienced in creating and implementing market-leading sales and product initiatives and strategies," says Joe Morrissey, chief revenue officer, Segment.

"During the past three years, he has built and led a robust and successful global solutions engineering organisation which is instrumental in accelerating our business growth," he says.

"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines."

Segment is continuing to grow rapidly in the APAC region. Many of Asia's most innovative companies already use Segment, including PropertyGuru, Pomelo, Domain, Jumbo Interactive, Deputy, SafetyCulture, and Optus.

In FY2020, the company signed on 50 new customers in the ANZ region across a range of vertical markets, including financial services, retail, technology and fast-moving consumer goods.

Prior to Segment, Durgani worked at Opower, an Oracle software-as-a-service customer engagement platform for utilities, where he was instrumental in supporting the company's regional business strategy for growth. He initially worked in pre-sales before moving into customer success and solutions architecture management roles based in Singapore, where he was pivotal in accelerating new business in Malaysia, India, Hong Kong, Australia, New Zealand and Japan.

"With the mobile-first revolution continuing in Asia, and COVID-19 accelerating digital transformation dramatically, there has never been a more important time to help support businesses of all sizes in the region with Segment's Customer Data Platform," says Durgani. 

"We already have an incredibly strong presence in Asia Pacific, and Im looking forward to expanding our footprint even further in the region, and supporting businesses on their quest for new ways of reaching customers," he says.

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