Vectra expands global footprint through enriched channel partner programme
Vectra AI has unveiled the details of its new global channel partner programme and new training regime as it continues its expansion into the commercial market and help enable their partners to take advantage of the rapidly growing Network Detection and Response (NDR) market.
The new partner programme significantly upgrades the overall framework, increases investment in partner relationships on a massive scale, and allows partners to drive their business, while Vectra focuses on ensuring customer success, the company says.
"Making the world a safer and fairer place and being at the forefront of AI is what Vectra stands by and our partnerships are an extension of these values," says Marc Gemassmer, chief revenue officer at Vectra.
"Our partners are integral to the way we go to market and we want to ensure that we are committed to mutual success in our channel relationships."
Vectra was recently recognised in the Gartner 2020 Market Guide for NDR.
"Vectra has always been a channel-focused company and we are thrilled to roll out new benefits that strengthen the way our partners conduct business," says Hitesh Sheth, president and CEO at Vectra.
"NDR is gaining unprecedented traction and we look forward to strengthening our partnerships with a scalable partner framework and training programme."
The Vectra global channel partner programme now offers three categories based on the organisation's market approach: sell (resell Vectra); deliver services (deliver Vectra services with partner solutions); and manage services (implement Vectra as a managed service).
The programme is further customised into tiers based on each partners level of commitment, ensuring they can design the programme to fit their unique needs. Ambassador partners are industry-leading professionals who have demonstrated higher levels of capability and performance. Authorised partners are in the early stages of their relationship with Vectra and will take part in the new sales accreditation and technical certification training.
Vectra global channel partner programme benefits
- Allows partners to drive their business with a modernised approach to the partner programme framework simple, strategic, customer-focused, and expandable.
- Focuses on the different ways that partners go to market by supporting three main models: Sell, Managed Service, and Services.
- Expands partner benefits to include financial incentives, partner portal, global training, partner tools, attack simulation, demo and virtual labs, global support, and marketing and go-to-market support.
- Enriches training to further empower partners to deliver the value of NDR to their organisations with several levels of training authorisations and certifications: Authorised to Demo, Vectra Sales Professional (VSP),Vectra Certified Pre-Sales Engineer (VPSE), and Vectra Certified Implementation Engineer (VCIE)combined with Vectra Certified Security Analyst (VCSA)for managed security services partners (MSSPs).