Wavelink appoints Odria to boost partner, vendor ties

Wavelink has announced the appointment of Jonathan Odria as its new board advisor to enhance partner and vendor engagement, as well as to initiate the organisation's first partner advisory board.

Jonathan Odria is recognised for his significant contributions within the Australian IT channel, having co-founded WhiteGold Solutions, which was acquired by Exclusive Networks in 2014. His extensive experience encompasses distribution, partner engagement, and vendor relations. In his new role at Wavelink, he will serve as a brand ambassador and work on strengthening ties with current and prospective partners and vendors.

"I am excited to join Wavelink at such a pivotal moment in its growth journey," said Jonathan Odria. "The company has built a strong reputation in the market, and I see a tremendous opportunity to further enhance its position by strengthening relationships with partners and vendors. Wavelink's commitment to delivering value-driven solutions and its focus on channel success aligns closely with my own passion for empowering partners to achieve sustainable growth. I look forward to working with the team to help shape the next phase of Wavelink's evolution."

Ilan Rubin, Chief Executive Officer of Wavelink, welcomed the appointment, seeing it as a testament to the company's commitment to investment and growth. "We are excited to have Jonathan join as board advisor, highlighting Wavelink's commitment to continue investing and growing. His deep industry knowledge and extensive network will strengthen Wavelink's engagement with partners and vendors. Jonathan's ability to foster relationships and advocate for the channel will help Wavelink drive and accelerate growth. His leadership in launching the partner advisory board will create a new avenue for collaboration, helping drive greater alignment and innovation across the Wavelink network," Rubin stated.

Jonathan's new role underlines Wavelink's focus on enhanced engagement with its partners and vendors. The move is expected to foster a more connected and collaborative ecosystem that supports long-term success for all involved stakeholders. Wavelink aims to drive strategic initiatives in brand advocacy, partner engagement, and vendor collaboration with Jonathan working closely alongside its leadership team.

In remarks regarding the challenges and opportunities of building a strong channel ecosystem, Jonathan Odria commented, "I've spent years working closely with partners and vendors across the industry and intimately understand the challenges and opportunities that come with building and maintaining a strong channel ecosystem. The launch of Wavelink's partner advisory board is an exciting initiative that will provide a structured forum for feedback, collaboration, and innovation. Engaging in open dialogue between Wavelink and its partners will create an environment that drives mutual success and positions vendors and partners for growth."

Reflecting on the impact of Jonathan's expertise, Ilan Rubin added, "Having someone of Jonathan's calibre on board provides a tremendous advantage as Wavelink continues to grow. His experience will be invaluable as Wavelink keeps building on a strong foundation in its approach to partner and vendor collaboration. I am confident that Jonathan's expertise and leadership will further cement Wavelink's reputation as a trusted and forward-thinking distributor that is there to support the channel while ensuring we provide opportunities for our team."