ChannelLife New Zealand - Industry insider news for technology resellers
New Zealand

Branding Stories - Page 5

Kiwi Stories

Branding stories

Global Stories

Branding stories

PriceSpider unveils Wayvia to advance AI-driven retail insights
Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
MSys Technologies rebrands as Aziro to lead in AI innovation
Storage

MSys Technologies rebrands as Aziro to lead in AI innovation

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

By Catherine Knowles • 3 min read • Thu, 12th Jun 2025
Innocentive brand returns as global crowdsourcing marks 25 years
Data Science

Innocentive brand returns as global crowdsourcing marks 25 years

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

By Catherine Knowles • 3 min read • Fri, 6th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Skyfire & Cequence partner to enable secure AI agent access
Risk & Compliance

Skyfire & Cequence partner to enable secure AI agent access

Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025

Stories from Other Regions

Branding stories

Ryze creates new brand for Latos amid UK data centre expansion
Drones

Ryze creates new brand for Latos amid UK data centre expansion

Ryze has rebranded North East data centre developer Latos, which aims to build 40 UK sites by 2030, focusing on AI-ready, rapid deployment facilities.

By Kaleah Salmon • 3 min read • Tue, 29th Jul 2025
UK offices drive premium business travel decisions, research finds
EduTech

UK offices drive premium business travel decisions, research finds

New research reveals UK offices are central to business travel bookings, with 68% arranging trips at work, highlighting a prime spot for premium brand advertising.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Insight completes major digital overhaul for AROYA cruise ship
Customer Relationship Management

Insight completes major digital overhaul for AROYA cruise ship

Insight completes a major digital overhaul of the AROYA cruise ship, enhancing passenger experience with advanced IT systems in just 11 months.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
THG Studios to offer festive campaign secrets at Christmas in July
Artificial Intelligence

THG Studios to offer festive campaign secrets at Christmas in July

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

By Kaleah Salmon • 3 min read • Tue, 24th Jun 2025
UK consumers value store loyalty over brands, research shows
Customer service

UK consumers value store loyalty over brands, research shows

UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.

By Shannon Williams • 3 min read • Fri, 30th May 2025
Unpredictable cash flow stifles US agency growth & profits
Marketing Technologies

Unpredictable cash flow stifles US agency growth & profits

Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.

By Shannon Williams • 4 min read • Fri, 23rd May 2025
WaveMaker unveils app studio for influencer-branded MVNO apps
Unified Communications

WaveMaker unveils app studio for influencer-branded MVNO apps

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

By Kaleah Salmon • 2 min read • Mon, 28th Apr 2025