ChannelLife New Zealand - Industry insider news for technology resellers

Channel marketing Stories - Page 3

Kiwi Stories

Channel marketing stories

Game on: Injecting retro fun back into channel promotions

Network Infrastructure

Game on: Injecting retro fun back into channel promotions

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

By Kai Ping Lew • 4 min read • Wed, 3rd Jul 2019

Renaissance hires new comms manager

Renaissance hires new comms manager

Former HP executive Joanna Burgess joins Renaissance as Communications and PR Manager, bringing 15 years of marketing expertise to the IT industry leader.

By Staff Writer • 1 min read • Thu, 10th Jun 2010

Global Stories

Channel marketing stories

Cloud security changing security channel partner model - Zscaler

Cloud security changing security channel partner model - Zscaler

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

By Budd Ilic • 4 min read • Mon, 12th Aug 2019

Flashpoint global channel strategy seeing dividends

Flashpoint global channel strategy seeing dividends

Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.

By Ben Moore • 2 min read • Fri, 5th Apr 2019

Global Synnex AU and Marketo distribution partnership forged

Global Synnex AU and Marketo distribution partnership forged

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

By Staff Writer • 2 min read • Fri, 9th Nov 2018

Gartner's 7 steps for agile marketing

Gartner's 7 steps for agile marketing

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

By Staff Writer • 3 min read • Wed, 17th Oct 2018

How to market to B2B technology buyers

How to market to B2B technology buyers

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer's needs.

By Ben Moore • 2 min read • Wed, 20th Jun 2018

ICONZ-Webvisions appoints new Country Manager

ICONZ/Webvisions

ICONZ-Webvisions appoints new Country Manager

ICONZ-Webvisions promotes Deidre Steyn, ex-Head of Marketing, to new Country Manager for New Zealand and Australia, based in Auckland.

By Staff Writer • 1 min read • Thu, 13th Jun 2013

Stories from Other Regions

Channel marketing stories

FireEye extends ANZ channel ecosystem

Breach Prevention

FireEye extends ANZ channel ecosystem

FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.

By Catherine Knowles • 2 min read • Tue, 16th Jun 2015

New sales director for D-Link as it focuses on retail growth

New sales director for D-Link as it focuses on retail growth

D-Link Australia appoints Matt Farmer as new national sales director, with focus on connectivity solutions for the smart home.

By Shannon Williams • 2 min read • Thu, 14th May 2015