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Connected TV Stories - Page 10

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Connected TV stories

AI & automation drive advertising shifts in 2025 report
Digital Transformation

AI & automation drive advertising shifts in 2025 report

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025
Yahoo DSP announces partnerships to boost ad capabilities
Supply Chain

Yahoo DSP announces partnerships to boost ad capabilities

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
StackAdapt unveils instant brand lift tool in Asia-Pacific
Data Analytics

StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024
Yahoo expands identity solutions with new publisher tools
Marketing Technologies

Yahoo expands identity solutions with new publisher tools

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

By Kaleah Salmon • 3 min read • Thu, 24th Oct 2024
Yahoo identity solutions expand access across key SSPs
Marketing Technologies

Yahoo identity solutions expand access across key SSPs

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

By Shannon Williams • 3 min read • Wed, 23rd Oct 2024
GumGum launches platform prioritising privacy in advertising
Marketing Technologies

GumGum launches platform prioritising privacy in advertising

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

By Kaleah Salmon • 3 min read • Thu, 10th Oct 2024
StackAdapt expands APAC presence with senior hires in HK & Japan
Marketing Technologies

StackAdapt expands APAC presence with senior hires in HK & Japan

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

By Imee Dequito • 3 min read • Tue, 24th Sep 2024
Raj Chauhan named President for Americas at Vudoo
Marketing Technologies

Raj Chauhan named President for Americas at Vudoo

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

By Melania Watson • 3 min read • Wed, 4th Sep 2024
DoubleVerify's new APAC guide to boost advertising ROI
Marketing Technologies

DoubleVerify's new APAC guide to boost advertising ROI

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

By Catherine Knowles • 3 min read • Thu, 29th Aug 2024
Nexxen & The Trade Desk announce strategic data partnership
The Trade Desk

Nexxen & The Trade Desk announce strategic data partnership

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.

By Imee Dequito • 3 min read • Thu, 22nd Aug 2024
Nexxen & Vevo partner to revolutionise CTV advertising
Marketing Technologies

Nexxen & Vevo partner to revolutionise CTV advertising

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

By Kaleah Salmon • 3 min read • Tue, 13th Aug 2024
Nexxen unveils advanced TV & digital ad measurement in Australia
Digital Entertainment

Nexxen unveils advanced TV & digital ad measurement in Australia

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

By Imee Dequito • 2 min read • Thu, 27th Jun 2024

Stories from Other Regions

Connected TV stories

Loyalty, CTV, 'brandformance': Three martech trends in 2025
Customer Experience

Loyalty, CTV, 'brandformance': Three martech trends in 2025

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

By Maria Giacobbe • 3 min read • Fri, 13th Dec 2024
Happydemics raises €13m to expand UK market presence
Marketing Technologies

Happydemics raises €13m to expand UK market presence

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

By Kaleah Salmon • 3 min read • Mon, 9th Dec 2024
Nexxen launches TV Planner to optimise Australian ad spend
Digital Entertainment

Nexxen launches TV Planner to optimise Australian ad spend

Nexxen has launched its TV Planner in Australia, enhancing advertisers' strategies for linear and digital TV amid the rise of Connected TV and streaming.

By Melania Watson • 2 min read • Wed, 30th Oct 2024
Ocado & Zitcha unveil new advertising platform Ocado Ads
DevOps

Ocado & Zitcha unveil new advertising platform Ocado Ads

Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK's fastest-growing grocer.

By Kaleah Salmon • 3 min read • Wed, 18th Sep 2024
Global shopping app installs soar 61% YoY in H1 2024
Customer Experience

Global shopping app installs soar 61% YoY in H1 2024

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.

By Catherine Knowles • 3 min read • Fri, 23rd Aug 2024
Sparteo appoints Rachel Saada as new Head of Marketing
Customer Experience

Sparteo appoints Rachel Saada as new Head of Marketing

Sparteo appoints Rachel Saada as Head of Marketing to boost UK growth, aiming for 50% growth in 2024. Saada brings experience from Jellysmack and Taboola.

By Imee Dequito • 3 min read • Wed, 24th Jul 2024