Digital Out of Home (DOOH) stories
Stephen Fry has been transformed into a cartoon superhero and launched into digital signage as part of a British Child Rescue campaign.
BroadSign joins ViaDirect to launch 'premium' digital wayfinding, promising intuitive navigation for public spaces.
Broadsign International has won a deal which will see its digital out of home platform powering QMS Media's advertising network across Asia Pacific.
New York subway riders can now shop for holiday gifts via 100+ interactive kiosks offering curated products and real-time sorting, reaching 2.2 million daily.
NZ businesses embrace digital signage, tailoring real-time info for customers, spotlighting the trend's rapid content refresh capabilities.
The UK's Primesight has is converting its displays to BroadSign as it seeks to provide a seamless DOOH experience and accountability, for clients.
Burberry has teamed up with Dreamworks' Nova to launch an interactive 3D campaign at Piccadilly Circus, allowing users to personalise scarves via their mobiles.
No longer the domain solely of retail, digital signage is spreading its wings, creating a market with plenty to offer the reseller.
Digital signage, while gaining traction in retail, faces confusion and challenges despite potential for enhancing customer experience.