ChannelLife New Zealand - Industry insider news for technology resellers
New Zealand

Marketing strategy Stories

Global Stories

Marketing strategy stories

McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • 3 days ago
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • 3 days ago
NTT DATA launches AI agent for consumer goods planning
Data Protection

NTT DATA launches AI agent for consumer goods planning

Product teams may get concepts to review in minutes rather than months as the new service aims to speed early decisions on brand fit and compliance.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last week
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last week
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last week
WARC lifts ad outlook but Gulf crisis risks USD $94bn
Marketing Technologies

WARC lifts ad outlook but Gulf crisis risks USD $94bn

A prolonged Gulf energy crisis could wipe USD $93.7 billion from expected ad market growth as higher costs hit spending worldwide.

By Karen Joy Bacudo • 5 min read • Last week
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last week

Stories from Other Regions

Marketing strategy stories

Click Click Media names Michael Gerardis General Manager
Digital Transformation

Click Click Media names Michael Gerardis General Manager

The hire comes as agencies race to adapt to AI-driven shifts in search, with Click Click Media seeking stronger leadership for bigger clients.

By Sean Mitchell • 3 min read • Yesterday
Australian brands urged to rethink loyalty schemes
Customer Relationship Management

Australian brands urged to rethink loyalty schemes

Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.

By Karen Joy Bacudo • 4 min read • 2 days ago
Altimetrik rebrands around enterprise AI engineering
Digital Transformation

Altimetrik rebrands around enterprise AI engineering

The rebrand comes as the combined group passes 10,000 practitioners and seeks to win more enterprise work moving AI from trials into operations.

By Sofiah Nichole Salivio • 3 min read • Last week
Trunk launches PartnerAmp sports partnerships advisory
Marketing strategy

Trunk launches PartnerAmp sports partnerships advisory

Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.

By Regine Laguilles • 3 min read • Last week
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
Alethea names Gyanendra Pati, Gaurav Jain to posts
Data Analytics

Alethea names Gyanendra Pati, Gaurav Jain to posts

The Bengaluru firm is adding senior firepower as demand grows for cross-border deal advice paired with execution support.

By Sean Mitchell • 3 min read • Last week
IDeaS sees rapid hotel uptake for broader software
Software-as-a-Service

IDeaS sees rapid hotel uptake for broader software

Hotel operators are shifting to joined-up planning tools as volatile demand and staffing pressure push software beyond room-rate management.

By Sean Mitchell • 3 min read • Last week
Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week
Landmark Technologies names Adrian Kelly as Sales Director
Digital Transformation

Landmark Technologies names Adrian Kelly as Sales Director

The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Last week