Marketing strategy stories - Page 2

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.

Sandisk scraps WD_BLACK and WD Blue SSD lines, unifying its internal NVMe range under a new three-tier SANDISK Optimus brand.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

DXC launches AdvisoryX to help enterprises scale AI, as 94% struggle to move beyond pilots and build coherent business cases.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

Tech marketing in 2026 will prioritise clear, unified messaging and strong customer evidence over high-volume tactics to drive measurable business results.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.