Marketing strategy Stories - Page 24

Kiwi Stories

Marketing strategy stories

Facebook Blueprint for marketers hits 1 million enrolments; launches new features

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

By Sara Barker • 2 min read • Thu, 15th Sep 2016

Partner Programmes

The best innovation in social media is a return to basics

Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.

By Staff Writer • 3 min read • Mon, 16th May 2016

Data Analytics

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012

Global Stories

Marketing strategy stories

Data Analytics

Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

By Kai Ping Lew • 4 min read • Mon, 8th May 2017

Partner Programmes

Young photography gear retailer uses social media to engage customers

Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.

By Kai Ping Lew • 2 min read • Fri, 28th Apr 2017

Customer Relationship Management

Mumbai-based Netcore launches CX-based marketing solution

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.

By Kai Ping Lew • 2 min read • Mon, 24th Apr 2017

Data Analytics

Getting insight from your marketing analysis

Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.

By Rebecca Caroe • 4 min read • Tue, 28th Feb 2017

Data Analytics

Salesforce kicks off 2017 with major new Spring release

Salesforce recently made their release notes officially available, and there is little doubt that Spring '17 is a big update.

By Ashton Young • 3 min read • Fri, 20th Jan 2017

Customer Relationship Management

Salesforce Einstein: How this new AI platform will transform your CRM

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.

By Sara Barker • 4 min read • Mon, 19th Sep 2016

Marketing Technologies

Hyland launches marketing portal to help channel partners keep OnBase

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.

By Sara Barker • 2 min read • Mon, 22nd Aug 2016

Marketing Technologies

Microsoft: Nine tips for optimising your marketing strategy

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

By Jennifer S Tomlinson • 6 min read • Thu, 14th Jul 2016

Partner Programmes

Expert advice: Vision vs Strategy

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

By David Yockelson • 2 min read • Mon, 20th Jun 2016