ChannelLife New Zealand logo
Industry insider news for New Zealand's technology resellers
Story image

Dell Technologies expands edge innovations for retailers

By Shannon Williams
Tue 26 Apr 2022

Dell Technologies has announced the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences from data generated in retail locations.

From grocery merchandising and curbside pickup to frictionless checkout and loss prevention, retailers have embraced edge technologies to keep pace with industry demands and create better customer experiences. A recent study conducted by 451 Research, part of S&P Global Market Intelligence, and commissioned by Dell found this growth will continue with 77% of retailers expecting to increase edge deployments significantly in the next two years. 

However, without a holistic approach, new technologies across wide geographies and locations can lead to complex and siloed solutions that drive up a retailer’s IT management cost.

“Retailers are increasingly relying on IT technologies and data at the edge to offer more personalised and intelligent customer experiences that drive better business outcomes, dramatically accelerating the need for retailers to bring together siloed technologies,” says Gil Shneorson, senior vice president of edge solutions, Dell Technologies. 

“We’re helping retailers easily consolidate these technologies so they can analyse data where it’s created, make faster decisions and deliver positive experiences for in-store shoppers and employees.”

New capabilities from Dell bring together edge technologies, so retailers can easily manage and scale their infrastructure from data centres to the edge, and launch in-store and digital AI applications from partners to deliver better in-store experiences.

Simplify the retail edge to improve in-store experiences

The Dell Validated Design for Retail Edge simplifies and consolidates edge retail infrastructure and applications onto a single infrastructure stack for efficient deployment, management and support. With VMware Edge Compute Stack integration, the solution provides retailers a single management view of edge IT across all retail locations to track system health, build and manage applications at the edge and help securely scale to additional sites.

By working with Deep North and its intelligent video analytics platform, the solution supports AI-based applications that help retailers use data insights to improve in-store shopping experiences such as optimising product placement, preventing product loss, tracking inventory, helping shoppers avoid long checkout lines and diverting employees to where they can be of most assistance in a store.

“We are excited that Deep North’s real-time video analytics platform supports the Dell Validated Design for Retail Edge,” says Rohan Sanil, CEO and co-founder of Deep North. 

“We look forward to helping retailers leverage AI to gain line-of-sight into the path-to-purchase in-store to identify opportunities to create a better customer experience, improve store operations and drive sales.”

Dave McCarthy, research vice president, cloud and edge infrastructure services, IDC, says, “Retailers have one chance to deliver a positive in-store experience, and they have to balance this with helping to ensure the right inventory, health of their employees and customers, security of the store and more.

“Dell’s edge solutions can help retailers of all sizes gain faster, easy access to real-time insights that help make stores work in more intelligent ways to deliver better customer experiences," he says.

Dell continues to introduce additional edge innovations across its infrastructure portfolio to help organisations simplify deployments and capture more value:

  • Customers and partners can conceptualise and collaborate on edge technologies and applications in the Dell Technologies Customer Solution Centers Innovation Labs. With a new lab in Round Rock, Texas, the collaboration hubs help customers test existing edge technologies and design custom proof-of-concept solutions that can best manage the unique workload demands of organisations in retail, manufacturing, healthcare and other verticals. For example, retailers can validate and test inventory tracking solutions prior to implementation in store locations for fast and simple edge deployments.
  • Enterprise SONiC Distribution by Dell Technologies 4.0, a scalable and agile open sourced-based network operating system, now extends across data centres and to the edge. With network switches that can connect across multiple sites, customers can deploy, manage and monitor their edge with familiar data centre tools. The new solution provides streamlined operations, greater flexibility, and expanded business continuity and disaster recovery capabilities. For example, with the seamless networking integration SONiC 4.0 provides, retailers can more easily manage their infrastructure from their data centre to retail stores and other edge locations through a single, unified fabric.

 

Related stories
Top stories
Story image
Tech job moves
Tech job moves - Adatree, Brother, Databricks, Nutanix & Rubrik
We round up all job appointments from May 20-26, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Cybersecurity
Could New Zealanders initiate a cyber attack from within?
The threat landscape is significantly increasing worldwide, and the opportunities it presents are a growing concern in Aotearoa.
Story image
PIJF
The path to bolstering supply chain security in New Zealand
A significant amount of today's business and leisure activity relies on IT supply chains. From complex international freight trades to local small business distribution channels, any supply chain that involves IT infrastructure serves as a crucial tool in our daily lives. 
Story image
Ingram Micro
Ingram Micro NZ bolsters MSI product range with new offerings
The inclusion of MSI Mobile Workstation and Business & Productivity laptops rounds out the MSI product portfolio.
Story image
Data Protection
Information management capabilities to meet privacy requirements
Organisations with customers or operations across more than one country face a spate of new and proposed privacy and data protection laws.
Story image
Getac
Getac and Optalert expand partnership to promote industrial safety
Getac’s ZX70 Android tablets will be used to support Optalert’s Eagle Industrial early-warning drowsiness detection system for use in mining and transportation.
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Surveillance
i-PRO releases smallest AI-based surveillance camera on the market
The new i-PRO mini network camera is now available, with a pocket-sized form factor and full AI analytics functionality.
Story image
Microsoft
Microsoft NZ announces initiative for local SaaS businesses
Microsoft has announced a new initiative, bringing together all of its tools to help local SaaS businesses build, sell and grow their companies at scale.
Story image
Training
Delinea enhances partner experience with new training initiatives
Delinea has announced a range of training and certification initiatives to help scale the capacity of VARs, System Integrators, MSPs and MSSPs to meet the demand for PAM solutions.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Cybercrime
The ups and downs and runarounds of catching cybercriminals in NZ
We're becoming more and more aware of cybercrimes but how many criminals actually get caught? The New Zealand police explain why the answer is complicated.
Story image
Microsoft
Elevation of Privilege the top 2021 Microsoft vulnerability
BeyondTrust has released its 2022 Microsoft Vulnerabilities Report, finding that Elevation of Privilege is the top vulnerability category for the second consecutive year.
Story image
Ransomware
CERT NZ releases first Cyber Security Insights for 2022
CERT NZ has released Quarter One: Cyber Security Insights 2022, which offers an overview of reports about cybersecurity incidents affecting New Zealanders.
Story image
Microsoft
Microsoft previews Power Platform website design offering
Microsoft has announced the preview of Power Pages, the fifth product in its Power Platform family, designed for low-code makers and professional developers.
Story image
Wireless
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
Ransomware
Employees on the frontline of cyber defense - report
In the first quarter of 2022, employees found themselves more than ever at the frontline of cyber defense, according to a new report from Kroll. 
Story image
Cybersecurity
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
Malware
Fortinet introduces self-learning AI in latest offering
Fortinet is introducing self-learning AI capabilities in its new network detection and response offering, FortiNDR.
Story image
Transport
Third-party automotive apps bear significant privacy risks
Mobile applications for connected cars provide various features to make life easier for motorists, but they can also be a source of risk.
Story image
Cybersecurity
What every CISO must answer to enable a best-in-class security operations program
It has been widely reported recently that South Australian government employees have been the victims of a cyberattack.
Story image
Digital Transformation
SAP partners with New Zealand Rugby for digital transformation
The multi-year partnership will see SAP advance NZR with its organisational operations, team performance, fan experience and sustainability goals.
Story image
Cybersecurity
Asia Pacific plagued by sophisticated bad bots - report
The three most common bot attacks were account takeover, content or price scraping, and scalping to obtain limited-availability items.
Story image
Hybrid Cloud
Barracuda expands cloud-native SASE platform
"The expansion of Barracuda's cloud-native SASE platform for hybrid deployment models and IIoT environments solves a number of challenges."
Story image
Digital Signage
MAXHUB's Digital Signage range to bolster boardroom productivity
The new MAXHUB Digital Signage technology is purpose-built to make every kind of team meeting more effective.
Story image
Chorus
Chorus and Nokia launches first trial of 25G PON broadband
Chorus and Nokia have announced the successful demonstration of 25 gigabit per second fibre (Gbps) broadband technology at the Chorus Fibre Lab in Auckland. 
Story image
Cybersecurity
Comcast to use ThreatQuotient for cybersecurity operations
Comcast, the parent company of NBC Universal and SKY Group, has chosen ThreatQ Platform and ThreatQ Investigations to meet their cybersecurity needs.
Story image
Sony
Sony launches LinkBuds S - the latest model in the series
Sony says the LinkBuds S will give users a unique sound experience through sensor and spatial sound technology, even in AR games.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Wireless
Hands-on review: HyperX Pulsefire Haste wireless mouse and HyperX Pulsefire XL Mat
With its lightweight Pulsefire Haste wireless mouse and RGB lit Pulsefire XL Mat, HyperX sets out to up your game and add a little colour to your desktop.
Story image
Microsoft
Global cybersecurity insurance market worth $11.5b this year
Future Market Insights finds the cybersecurity insurance market is expected to reach USD$11.5 billion in 2022, growing to $61.2 billion in 10 years.
Story image
Red Sift
Entrust expands strategic partnership with Red Sift
Entrust has expanded its strategic partnership with Red Sift to make it easier for businesses to adopt Brand Indicators for Message Identification (BIMI) standards for email identification and security.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
Identity and Access Management
The post-pandemic workforce requires secure IAM capabilities
HID Global discusses what identity and access management means for organisations in today's convoluted digital world.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Story image
Phishing
WhatsApp and QR codes the next scam threat - report
KnowBe4 has warned it expects to see an increase in QR Codes and the WhatsApp chat platform being used for phishing and other scams. 
Story image
Training
Infosec unveils role-guided cybersecurity training roadmaps
Infosec Skills Roles maps hands-on training and certifications to the 12 most in-demand cybersecurity roles to maximise training efficiency.
Story image
Ransomware
APAC ranks third-highest region targeted by ransomware
Asia Pacific has ranked the third-highest region globally to be targeted by ransomware, according to cybersecurity firm Group-IB.
Story image
Omnichannel
Lexmark launches A/NZ first with retail publishing solution
Lexmark, a global imaging and IoT solutions leader, launched its Publishing Platform for Retail (PPR) in Australia and New Zealand.
Story image
Malware
'Alarming' rise in ransomware threats - Verizon report
As criminals look to leverage increasingly sophisticated forms of malware, it is ransomware that continues to prove particularly successful.
Story image
Symbio
Symbio consolidates TNZI business to support APAC expansion
Symbio has recently announced the consolidation of its international business (TNZI) under the Symbio brand to support its Asia Pacific expansion strategy.
Story image
BYOD / Bring Your Own Device
How zero trust can lead the battle against ransomware
SecOps teams champion a zero trust strategy to support the fight against the escalating risk of cybercrime and help monitor threat actors across a network.
Story image
Phishing
Vishing attacks reach all time high - Agari and PhishLabs
"Hybrid vishing campaigns continue to generate stunning numbers, representing 26.1% of total share in volume so far in 2022."
Story image
Microsoft
Microsoft NZ and TupuToa to boost diversity in cybersecurity sector
Microsoft NZ has teamed up with TupuToa to co-develop a cyber security employment programme specifically aimed at creating more diversity in Aotearoa's cybersecurity sector.